Stab Magazine | Fanning Inc Grows Each And Every Week

Stab High Japan Presented By Monster Energy Will Be Broadcast Live On June 21st and June 22nd from 5 PM - 10 PM PDT

25 Views

Fanning Inc Grows Each And Every Week

Mick takes an equity stake in Creatures of Leisure.

news // Aug 11, 2017
Words by stab
Reading Time: 2 minutes

Kelly Slater’s not the only world champ turning surf celebrity into financial opportunity. As his hopes dim on tying Mark Richards with four titles of his own, Mick Fanning’s stock is rising.

Just announced, Fanning has taken an equity stake in surf hard goods manufacturer Creatures of Leisure. A longtime sponsor of Fanning, the deal changes the nature of their relationship. Previously, Fanning was on contract with Creatures, but given the anaemic health of the surf industry, it’s fair to assume he was collecting a paltry salary. Now Fanning will be fully invested in the company and when it succeeds so does he.

“Creatures of Leisure and I have always had a fantastic relationship,” said Mick, “and this is obviously a huge vote of confidence in the company and the quality of their product. I see a lot of potential for growth, and can see us moving forward in a few new areas, too.”

As today’s top pros look to strengthen their earning power and extend the years they will be able to make money surfing, don’t be surprised if this is part of a growing trend. Taj Burrow and Craig Anderson have similar arrangements with Modom.

The industry is also starting to experience a bit of a shift as more surfer-owned brands are emerging (as opposed to some of the publicly traded giants that currently lord over surfing). The most obvious examples would be what Ando and Dane Reynolds are doing with Former and what Creed McTaggart and Noa Deane are doing with Rage. Dion Agius’s work with Epokhe is also another ownership structure that seems to be part of this growing trend. The basic idea is why take a paycheck for a grand or two a month when you can own the whole damn company (or at least a sizable chunk of it)?

As for Fanning, the Creatures deal is just the latest step in his pursuit of a business empire. He recently signed what appears to be a lucrative contract with Mercedes Benz (after jumping ship from Audi). He’s also a stake holder in the Balter brewing operation, along with Bebe Durbridge, Josh Kerr and Joel Parkinson. Fanning’s also just launched a line of soft-top surfboards that, truth be told, look like a hell of a lot of fun.

“When you start a business you’re always very wary about business and friendship can erupt sometimes,” Fanning told the Newcastle Herald. “We have other people in place to … steer the ship. We’re pretty much just cheerleaders with pom poms.”

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Allow Us To Introduce The YETI Ladybirds And Bottle Rockets Of Stab High Japan Presented By Monster Energy

Here's our schoolyard pick for teams; who will win the most cred at the lunch…

Jun 17, 2024

Prediction: Moving The WSL Finals To Fiji Will Kill Off Two More Surfing Superstars

Is this JJF's time to collect his titles? We checked the stats.

Jun 17, 2024

Confirmed: Fiji To Host 2025 WSL Finals

Cloudbreak will remain on tour until 2026.

Jun 17, 2024

What’s The Secret To Powersurfing?

Taylor Knox, Kyuss King, and Jessi Miley-Dyer tackle a trio of questions in our third…

Jun 16, 2024

How To Win Stab High Japan, Presented By Monster Energy

A statistical analysis of the 493 airs attempted in previous chlorinated editions.

Jun 16, 2024

Watch: An Intimate Portrait Of The Wave, Village, And People At The End Of The Road

Oxbow’s ‘Children of Teahupo’o’ is playing exclusively on Stab Premium for the next two weeks. 

Jun 15, 2024

Fuck It, Run The Entire CT In Indo

A historic beginning to the Indonesian dry season.

Jun 14, 2024

Ferrari Boyz: Holly Wawn

"I've had 4, 5, maybe 6 cars... I'm a car dealer I reckon."

Jun 13, 2024

A Miscalculated Shallow Dive, Neck-First, Into The Waters Of Japanese Surfing

How is surfing different in the land of cherry blossoms?

Jun 13, 2024

How Has Ian Crane Made 4/5 Stab High Finals?

And who he's most afraid of competing against in Japan.

Jun 13, 2024

“I Haven’t Seen Anyone That Young And That Keen For Heavy Waves In A Decade” —Shane Dorian

Jacob Turner is 16 years old and trying to paddle tow sets at Teahupo'o...on his…

Jun 12, 2024

Long Read: 1,000 Ways To Die In Indonesia

18,000 islands of beautiful people, world-class waves, and danger around every corner.

Jun 11, 2024

Watch: Craig Anderson And Kaito Ohashi Find (Mostly) Empty Waves In Southeast Asia

Oh, and enter to win a grand worth of DB gear.

Jun 11, 2024

Brad Gerlach Rode A 600cc Motorbike Through Europe’s 1980’s Psychedelic Renaissance  

"Fuck London. Let’s just buy motorcycles tomorrow and drive to France, man."

Jun 11, 2024

Caroline Marks Goes Two-In-A-Row And John John Florence Wins First CT Event Since 2020 At The Surf City El Salvador Pro

Plus, we asked Chris Cote for a look into the commentary team's psyche and Griff…

Jun 9, 2024

Why Is Mavericks Core Getting Overrun By Yuppies?

And other questions from our audience — answered by Pete Mel, Mick Fanning, and Joel…

Jun 9, 2024

Everything Worth Remembering From 4 (Mostly) Forgettable Quarterfinals In El Salvador

Plus, what's the consensus on the Griff vs. João kerfluffle?

Jun 8, 2024

Wildcard Big-dogs Italo, Yago Pops The Cork, And Griffin Cops An Ambiguous Interference On Day 2 In El Salvador

"Honestly, that was a bad... uhh I mean, a tough call." - Strider

Jun 8, 2024
Advertisement