A Good Watch Is Hard To Find (so just ask Electric!)
Finding a universal watch is one of the great conundrums of a gentleman’s life. Too expensive, too Swiss and it’s put on a pedestal and kept in a box. Too robust, well, then, it’s likely to be rubber-strapped and heinous. When you surf, this equation gets infinitely more complex because your timepiece has to endure […]
Finding a universal watch is one of the great conundrums of a gentleman’s life. Too expensive, too Swiss and it’s put on a pedestal and kept in a box. Too robust, well, then, it’s likely to be rubber-strapped and heinous. When you surf, this equation gets infinitely more complex because your timepiece has to endure the most taxing environment imaginable. This, dear reader, is where the sleek new chapter of Electric enters the fold.
A watch that looks as good in the pool as it does in the bar must not be overlooked.
The Prime Silicone is perfect for the everyday. By everyday we don’t mean the mundane, we mean James Bond shit. Jumping out of planes, pulling in at Pipeline, whatever you’re in to. The real kicker is that the watch is totally chic and won’t look out of place on your arm for a night of cocktailing and exaggerating your self worth. That, ladies and gentlemen, is no mean feat in the spawn of a watchmaker.
Look to the past to see the future. With a nod to the 80’s in its geometric sleekness, and constructed from new age high tech materials, the Prime is digitized for the modern era.
The Prime Collection’s inner-workings are a Swiss/Japanese analog blend, and the silicone strap is both comfortable and durable. This is a watch that you literally don’t need to take off.
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