That Industry Guy Reckons It Was Better On Low Tide - Stab Mag
McKenzie Bowden is That Industry Guy.

That Industry Guy Reckons It Was Better On Low Tide

Mckenzie Bowden posted the evidence on his IG story.

Words by Ethan Davis

That industry guy.

Setup inspector. Comp pundit. Geotagger. Long-socker. Name-dropper. Wears a hat and sunnies at night. Surf labels only. Brings a yoga ball to work. Stretches and maintains eye contact. Knows a bright up-and-comer. Mate’s kid. Rips. Got Quiky coupon codes. Fond of a gadget or three. Theraguns. Fit bits. FCS ratchets.

Tells you about his icebaths. Wim-hof. Rogan pod. MMA. Reishi benefits.

Squeezes a surf in when he can these days. Busy. You know. Kids and the Misso and that.

Sound familiar?

Probably the least relatable identity in our three part-series highlighting surfing’s identity crisis, That Industry Guy is an archetype found mostly in surf hubs across the Gold Coast and Torquay, but occasionally peppered throughout surf retailers in between. 

Mckenzie Bowden is That Industry Guy.

Is this silly? Yes. Is it an exaggeration? Of course. Does it make you smile, or at least exhale a few times out of your nose? We sure hope so.


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