Parker Coffin Tells Ex: ‘Thank You For Everything’ - Stab Mag
3163 Views

Parker Coffin Tells Ex: ‘Thank You For Everything’

Freesurfing’s best communicator leaves a classy farewell to Roark.

cinema // Mar 13, 2023
Words by Ethan Davis
Reading Time: 2 minutes

Jordy Smith’s long-time agent and former Stab employee Damien ‘Dooma’ Fahrenfort drills all the talent he works with on the importance of communication.

He boiled it down for us in HSGP. “My advice for the next generation? If you’re a young pro surfer, it’s probably communication. It seems like everyone’s pretty bad at communicating, despite everyone’s on their phone all day. No one talks to their sponsors, no one ever goes and asks, “Hey, what can I do for you guys?” It’s crazy. I think as young surfers, and I was one of them too, you feel super entitled, like the brand owes you something, and you’re always kind of hearing about what the other guy on your team’s getting and you want more and you expect more. But in reality, as soon as you’ve run a business or been in business, you understand how much goes into it, so just having a bit more perspective and actually just communicating.”

Dooma’s solution was the ‘Two Minutes A Day’ – he used Banzai warlord Reef McIntosh as the champion of this practice – who religiously called Quiksilver’s staffers everyday. “He just made everyone feel like they were a part of his life and so everyone was rooting for him and everybody wanted him to win,” said Dooma. “He did that, and so when the question arose of ‘who we cutting?’ The response was always ‘Well we can’t cut Reef, he’s family’. He’s still sponsored by Quiksilver today and he did it probably better than anyone I’ve ever seen,” explained Doom.

Jack Robinson chose the CI Pro – the board he and Britt had worked on for almost two years as the best high-performance shortboard in 2022’s Stab in the Dark.

Parker Coffin, who recently swapped out his Roark sticker for Bodyglove is another one of those characters with a strongly-developed EQ, that witting or unwittingly – will add mileage to his Freesurf career. Case in point this classy farewell to Roark, the CI Pro he designed with Britt Merrick, and the countless pleases and thank yous he sends to Stab for work we partner on, every time.

I know us ‘industry folk’ might seem like a crusty bunch of untalented wannabes, but that crust guards a soft, tender interior – and we’re all just desperate for affirmation from young, hot surfers that we can tell our friends about. 

Here’s the Snapt 4, Stab High, Stab Highway, SEOTY, Drive Thru, Backdoor Shootout stars goodbye to his major sponsor of five years.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

5:05

“I’m A West Oz Bogan For Sure, I Just Don’t Have The Mullet”

The first SEOTY entry of 2023 is ‘Into Dust’ ft. Jacob Willcox.

Mar 20, 2023

Warren Smith on New Welcome Rivers Range and Buying Jaguars on Facebook Marketplace  

Now available in the Antipodes...

Mar 20, 2023

5:13

Wavegarden Spills How The Sausage Is Made

BTS of their global air wave rollout ft. Yago Dora, Dion Agius, Reef Heazlewood and…

Mar 18, 2023

Minds, Machines, And The Magic Of Hands

How modern shapers split their time between designing files and hand-finishing boards.

Mar 18, 2023

3:31

Are Hectic Lefts The Final Finless Frontier?

William Aliotti is on the right-foot-forward fringes.

Mar 17, 2023

Watch: Luke + Eddie

A mostly unknown, on-duty lifeguard won the most prestigious big-wave event in history. How Luke…

Mar 17, 2023

7:10

A Pipe Master, Ryan Burch, And Some Pickle Forks On The Eastern Seaboard

This one ticks a lot of boxes

Mar 16, 2023

Brazil Has A Talent Problem

And three other things we learned from the Rip Curl Pro Portugal.

Mar 16, 2023

2:05

Mick Fanning On A Unicorn, Bags Of Dicks, And A Shocking Script Read By Surfing’s Biggest Stars

Vaughan Blakey and Nick Pollet on their outrageous film, 'The Greatest Surf Movie In The…

Mar 15, 2023

Italo Ferreira Caught 63 Waves In An Hour

And other stats from our Stab in the Dark production.

Mar 15, 2023

3:41

Can A Freesurfer Go The Other Way? A Dakoda Walters Case Study

The 57-kilo Aussie has taken a Stab High approach to trad contest surfing.

Mar 15, 2023

Caity Simmers And João Chianca Fulfill Respective Prophecies Under Gaze Of Portuguese President

A very good day of competitive surfing.

Mar 14, 2023

Kelly And Steph Are In Trouble

What's a GOAT gotta do to make the cut around here?

Mar 14, 2023

15:28

“I Used To Only Surf Here With One Guy…His Name’s Henry, And He’s A Seal”

A contemplation on the frigid desolation of Iceland.

Mar 14, 2023

World #1 Carissa Moore Vanquished By Front Pad Toting Wildcard, Lucky Few Get Supertubed

‘Go hard or go home, innit’ 

Mar 13, 2023

Hungover Hold-Downs, Patent Feuds, And One-In-A-Million Malfunctions Involving 11x World Champs: The Story Of Surfing’s Inflatable Vests

These things changed the game.

Mar 13, 2023

5:16

Parker Coffin Tells Ex: ‘Thank You For Everything’

Freesurfing’s best communicator leaves a classy farewell to Roark.

Mar 13, 2023

Interview: Caity Simmers On Machete Wars, Rihanna, Personal Project Problems, And The Rise Of Female Surf Content. 

A toast to ‘Toasted.’

Mar 13, 2023
Advertisement