Stab Magazine | Dane Reynolds to start new brand!
728 Views

Dane Reynolds to start new brand!

Welcome to 2015, to be known henceforth as the year that one of surfing’s most notable characters parted ways with Quiksilver, and helped launch a clothing company. Dane Reynolds split from Quiksilver one month ago, after the company’s post-bankruptcy restructuring meant renegotiated contracts. After 12 awesome years of partnership with Quik, many of which were on a $3m-annually […]

news // Mar 8, 2016
Words by stab
Reading Time: 2 minutes

Welcome to 2015, to be known henceforth as the year that one of surfing’s most notable characters parted ways with Quiksilver, and helped launch a clothing company.

Dane Reynolds split from Quiksilver one month ago, after the company’s post-bankruptcy restructuring meant renegotiated contracts. After 12 awesome years of partnership with Quik, many of which were on a $3m-annually deal (and lived on a very quiet budget), Dane will have the freedom to pour a lot of energy and resources into the new project, and make it sing. Biz only works when you live and breathe it!

Dane is one of surfing’s more sartorially-aware, and has dipped his toes into the clothing production pool before, via his cute Summer Teeth project (RIP 2011-2012, we hardly knew ye). But, this will work. Here’s why:

Dane is one of surfing’s most influential surfers ever, with a serious point of view. Let’s examine some history. Web clips used to be B-sides, with A-clips held off for sponsor films. Then came Marine Layer Productions. All of a sudden, web edits were the creme. MLP changed URLs everywhere: Every surfer had their own first-name-last-name-dot-com, but after Marine Layer, we started seeing trickier blog names. Stickers used to be jammed up in the nose, but Dane moved them closer to the front foot. He also changed what everyone rides, making step-downs trend via the Dumpster Diver. He made it cool to shape boards with no templates. He changed the sound of surfing clips. He also came along after Mick Fanning, when surfing was getting very jock-y, and made the non-gym life cool.

Yeah, Dane Reynolds can make it work.

Those of you who co-exist in the skate world will know that historically, some of the best skate brands are pro skater-owned (think: Girl, Palace, HUF, Bianca Chandôn). There’s no reason why this shouldn’t be true of surfing and surfer-owned brands. Epokhe, owned by Dion Agius, Mitch Coleborn and Kai Neville, has been on the constant up since its 2012 inception.

Dylan Rieder and Austyn Gillette are confirmed to bring skate edge – but Dylan’s love of surfing, and Dane’s influence, will mean you can expect a serious heritage surf kink in the design direction.

While there’s still a lot of mystery around the new project, which’ll no doubt linger for some time, this news does land clear and correct with one thing: Optimism!

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

“Airlines Hate Me:” Bad Boy RyRy’s Guide To Surf Travel

Want to get pampered at the pointy end of the plane for free?

Aug 17, 2022

7:11

What Happens When You Borrow A Pro’s Board?

Joyride: The Shrizz from PANDA surfboards.

Aug 16, 2022

2:17

Mick Fanning Samples California’s Finest Local Produce

Mayhem at Lowers.

Aug 16, 2022

Mountains Died So You Could Surf

The value of sand.

Aug 15, 2022

9:12

UPDATE: People Are Still Surfing ‘La Jetee’ in Reunion Island

Returning to the best & sharkiest air wave in the world, as seen in Mod…

Aug 14, 2022

These Are Your Favorite (Female) Surfers

What the Stab reader survey teaches us about taste.

Aug 14, 2022

2:14

Kelly and Local Gal to Win Teahupo’o?

Local insights and a firing forecast.

Aug 13, 2022

These Are Your Favorite (Male) Surfers

Insights from the 2022 Stab Reader survey.

Aug 13, 2022

16:04

Fear And Loathing in Mainland Mex

Parker Coffin, Harry Roach, and the Roark crew embark on an authentic Oaxacan (surf) trip.

Aug 13, 2022

Tahiti Preview: The End Of The Road For 72% Of The CT

And hello there, blob of swell.

Aug 12, 2022

3:24

While Everyone Flocked To Tahiti, Kelly Stayed in Jbay

...And proceeded to rip the hell out of it on a "borrowed" 5-finned Tomo.

Aug 11, 2022

1:38

Can A GQ Cover Boy Take Out Teahupo’o?

Kauli Vaast is your incredibly handsome Tahiti trials winner.

Aug 11, 2022

Watch: Ramble On With Caity Simmers 

An action-rich tour behind the scenes of her triumphant first voyage to Oz.

Aug 11, 2022

PSA: Surf Filmers Not Welcome In Nicaragua

Cameras and drones are being seized on arrival, Stab spoke with two recent visitors.

Aug 11, 2022

Inside The Alternative Surfboard Marketing Machine 

Two of the biz's best — Matt Parker and Blake Peters — spill many beans.

Aug 10, 2022

The Tragic Parallels Between The Murder Of Ricardo Dos Santos & 8x World Jiu Jitsu Champion Leandro Lo

Two Brazilian sporting icons killed brazenly by off-duty police officers.

Aug 9, 2022

The Pick-Up, Vans US Open: In The Belly Of The Beast

Finger flips, shaping with Zion Wright, slurpees, Hawaiian takeovers, and the king of Surfline rewinds.

Aug 8, 2022

Albee Layer Discusses His Not-So-Budding Acting Career And The Upcoming Film “Sweet Adventure”

"Matt and Nora were tripping a little harder than I was just because they weren't…

Aug 8, 2022
Advertisement