The TENŌRE Crew Are Rocking Fresh Stickers At The Vans Pipe Masters
A fitting venue to announce a resurrection.
At the heat draw ahead of the 2023 Vans Pipe Masters, some invitees formerly sponsored by RVCA — Billy Kemper, Noah Beschen, Makai McNamara, Kala Grace — attended wearing black “TENŌRE” shirts and hats.
According to Makai, this is the first merch released from RVCA founder Pat Tenore’s new brand. In Mikey C’s interview with Billy about the state of the surf industry and switching sponsors, Billy said Pat is using his authenticity and well-rounded network of surfers, artists and fighters to create a company “that’s really going to shock the world.”
It appears that Pat and these select team riders are preparing to be the latest renegades of risk, continuing the trend we’ve seen emerge in the past few years of grassroots brands looking to usurp the industry status quo.
On a bluebird morning for the opening day of the Vans Pipe Masters, Kala was the first of the contingent to paddle out, flexing the Tenore sticker on the nose of his Bret Marumoto-shaped blade. Billy soon followed suit in the fourth heat of the day, pig-dogging into a Pipeline gem to get a 24-point ride (three judges all gave 8’s), the highest single-wave score of the event so far (all while recovering from a broken foot busted in three places.)
“No Apple watch on my hand,” Billy said in the post-heat interview. “Just all vibes and being present in the moment.”
This Week, 272 Surfers Will Battle Through 20 Rounds For 18 Remaining Olympic Spots
Your 2024 ISA World Games preview.
With Two Events Down, What Story Is The CT Leaderboard Telling us?
We plugged past and present Pros, and an official surfing odds setter, for their post-Hawaii…
John Florence Would Have Submitted A Different Pyzel For Stab In The Dark?
Plus, Jon Pyzel reflects on his Episode 03 cameo and predicts our 2024 SITD champ.
A Rare Glimpse Of Caity Simmers And Jordy Smith In The Same Freesurf Edit
Watch the #2 and #4 ranked CT surfers share an Indonesian playground with some Stab…
“The Grom’s In Her Place” — Molly Picklum And Jack Robinson Win 2024 Hurley Pro Sunset
A clean sweep for Australia's gen Z!
Why Did Sawyer Lindblad Get A Paddling Interference Today At Sunset, If Jack Robbo Didn’t In 2019?
A critical analysis of WSL judging past and present.
Brisa Hennessy Has The Best Sunset Rizz, Caity + BLSJ Sample New Sticks
Day three recap of the Hurley Pro.
Stab In The Dark With Kolohe Andino, Episode 3
Five boards face off for two Finals spots and Jon Pyzel infiltrates the set to…
Can We Reverse Engineer The 100-Foot Wave?
We calculated the buoy reading for the surf to reach triple digits.
Stab High Site + World Surfing Reserve Playa Hermosa Is Under Threat
What’s happening in Costa Rica?
Brazil + San Clemente Crumble, Florence Puts The Mandoline To Work
Ewing, Slater and Medina sliced on day two of the Hurley Pro @ Sunset.
Soupy Sunset Skewers Three Wildcards, Jordy Smith Nicks Top Score Donning A Single Bootie
Day one recap of the Hurley Pro.
What The Super Bowl Taught Us About Filipe, Carissa, And Steph
And how the WSL Finals may cost us even more champions.
Nathan Florence, Matt Meola, Rob Machado Start All-American Light Beer Company
"It's cheap, it's light, and you can drink it all day if you want. We’re…
Stab Edit Of The Year 2024: Sierra Kerr In “Pre-Kerrsor”
Plus, we ask Sierra if World Titles belong exclusively to Gen Z now.