This Is Off The Wall
A (campaign) philosophy we can appreciate.
When it’s at it’s best, isn’t surfing just the greatest subculture? It started with connectivity to nature, morphed into a rebellion, and now exists as an all-encompassing cult, driven simply by the feels of riding a wave. There aren’t many companies who have been there from the start, riding shotgun towards the horizon through each changing of the status quo. Not many at all. Except for Vans.
Off The Wall is Vans’ long-running homage to the ineffable fruits of surf. Their latest film piece captures the wonderful variety of our ever-growing global family – including their very eclectic surf team (Nate Fletcher, the Gudauskas bros, Al Knost, and plenty more). Ain’t it heartwarming? Go shred!
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