Stab Magazine | Here’s How We Went About Selling A Pair Of Trunks



Here’s How We Went About Selling A Pair Of Trunks

A peek into Stab’s creative process with Chippa Wilson and Brixton’s All-Terrain Series.

style // Sep 5, 2017
Words by Stab
Reading Time: < 1 minute

It could be said that marketing is becoming the industry’s most challenging occupation. Each day from the morning swipe to the evening scroll, we’re peppered with product placement. The audience is savvy and the struggle to create a compelling and memorable offering borders on the impossible.

Should brands be pouring budget into obtrusive ad banners*? Should they fund the Zuckerberg empire with Facebook spends, buying their way into the feeds of the masses? Instagram influencers? Isn’t that for coconut water start ups and fledgeling bikini labels?

In this post-surf-boom economy, how should Stab present surf goods for the partners that keep our lights on? Without them the house of cards crumbles – we all lose. It happened to bodyboarding. 

So when Brixton handed us a pair of their latest All-Terrain Series trunks, we pondered our approach. Here’s our pitch:

We create a profile film with flagship talent, Chippa Wilson that;

a) Shows the transport cargo short in a bunch of natural environments, 
b) Provides a snap shot of life in the shorts of Chippa Wilson and 
c) Educates our audience about the only pair of wearable boardshorts outside the water, name another that you could comfortably wear with shoes and socks.

So we spent a day shadowing Mr Wilson and did just that. What did we learn? Complication is an unnecessary addition in the creative process and Chippa’s life is as desirable as it appears.

Hit play above to see what we came up with and tap this link right here to see more from Brixton’s new All-Terrain Series.

*For the record Stab has fantastic performance on all display ads and enquiries can be made to work with us, here.


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

Come meet the kids who are sending Stab High into the future!

Snowboarders, corelords and curators of the culture. Come meet the kids who are sending Stab…

Jun 23, 2024

Live Now: Finals Day At Stab High Japan Presented By Monster Energy

The freshwater feud for Pro, Ladybird, and Bottle Rocket champion starts now.

Jun 22, 2024

Albee Layer Reluctantly Escapes Sudden-Death Round On Final Wave Of The Day, Advances to Day 2 of Stab High Japan 

“I just want to do my fucking wave, and then go home”

Jun 22, 2024

“Relax, It’s A Surf Contest In A Swimming Pool”

Our attempt at an unbiased comp wrap from afar, on Day One of Stab High…

Jun 22, 2024

Rasta Robb Gutter Stomps Backside Full-Rote, Scores a 3/50

Why wasn’t the reigning champ rewarded in heat 1 of Stab High Japan?

Jun 22, 2024

Full Replay: Day 1 of Stab High Japan Presented By Monster Energy

Click to watch (or rewatch) today's Qualifier and Sudden Death rounds.

Jun 21, 2024

Everything You Need to Know About The Most ‘Perfectly Imperfect’ Wave in the Mentawais

Tips from longtime HTs devotee, Liam Turner.

Jun 21, 2024

“You’re An Elite Freesurfer, I’m Just A Vlogger, Surely You Can Take Me Out”

King of Waco calls out Aussie freesurfers on Stab High live stream.

Jun 21, 2024

Please Don’t Do A Superman At Stab High Japan, Presented By Monster Energy 

Breaking down the best and worst airs, according to the stats. 

Jun 20, 2024

355 Days Later, We Still Don’t Know What Elo Did In Brazil

But here's your 2024 Rio Pro preview.

Jun 20, 2024

JJF + Medina To Continue Rampages In Brazil?

12x CT event winner and previous SITD pilot Taj Burrow says 'yes'.

Jun 19, 2024

Allow Us To Introduce The YETI Ladybirds And Bottle Rockets Of Stab High Japan Presented By Monster Energy

Here's our schoolyard pick for teams; who will win the most cred at the lunch…

Jun 17, 2024

Prediction: Moving The WSL Finals To Fiji Will Kill Off Two More Surfing Superstars

Is this JJF's time to collect his titles? We checked the stats.

Jun 17, 2024

Confirmed: Fiji To Host 2025 WSL Finals

Cloudbreak will remain on tour until 2026.

Jun 17, 2024

What’s The Secret To Powersurfing?

Taylor Knox, Kyuss King, and Jessi Miley-Dyer tackle a trio of questions in our third…

Jun 16, 2024

How To Win Stab High Japan, Presented By Monster Energy

A statistical analysis of the 493 airs attempted in previous chlorinated editions.

Jun 16, 2024

Watch: An Intimate Portrait Of The Wave, Village, And People At The End Of The Road

Oxbow’s ‘Children of Teahupo’o’ is playing exclusively on Stab Premium for the next two weeks. 

Jun 15, 2024

Fuck It, Run The Entire CT In Indo

A historic beginning to the Indonesian dry season.

Jun 14, 2024
JUNE 22 & 23
-2 Days
19 Hours
11 Minutes
35 Seconds
Join Stab Premium