Here’s How We Went About Selling A Pair Of Trunks
A peek into Stab’s creative process with Chippa Wilson and Brixton’s All-Terrain Series.
It could be said that marketing is becoming the industry's most challenging occupation. Each day from the morning swipe to the evening scroll, we're peppered with product placement. The audience is savvy and the struggle to create a compelling and memorable offering borders on the impossible.
Should brands be pouring budget into obtrusive ad banners*? Should they fund the Zuckerberg empire with Facebook spends, buying their way into the feeds of the masses? Instagram influencers? Isn't that for coconut water start ups and fledgeling bikini labels?
In this post-surf-boom economy, how should Stab present surf goods for the partners that keep our lights on? Without them the house of cards crumbles – we all lose. It happened to bodyboarding.
So when Brixton handed us a pair of their latest All-Terrain Series trunks, we pondered our approach. Here's our pitch:
We create a profile film with flagship talent, Chippa Wilson that;
a) Shows the transport cargo short in a bunch of natural environments,
b) Provides a snap shot of life in the shorts of Chippa Wilson and
c) Educates our audience about the only pair of wearable boardshorts outside the water, name another that you could comfortably wear with shoes and socks.
So we spent a day shadowing Mr Wilson and did just that. What did we learn? Complication is an unnecessary addition in the creative process and Chippa's life is as desirable as it appears.
Hit play above to see what we came up with and tap this link right here to see more from Brixton's new All-Terrain Series.
*For the record Stab has fantastic performance on all display ads and enquiries can be made to work with us, here.