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A Suit Is No Longer Defined By The Traditional Standards Of Business Attire

We applaud this wetsuit ad that has (almost) nothing to do with wetsuits by Vissla. 

style // Oct 20, 2017
Words by Stab
Reading Time: < 1 minute

We are honest fans of Vissla’s marketing. From cute girls teaching lessons about coconuts, coming on the neoprene scene in 2014 with a 200 dollar wetsuit, that, at the time we claimed changed the game to last season’s campaign for the inaugural North Seas model about a physicist named Hugh Bradner (the actual inventor of the wetsuit), their approach is refreshing and unsubtle. It’s peculiar. Fun. And, while the majority of neoprene manufacturers point to the familiar stretch, warmth, comfort sales pitch; Vissla creates short films that (almost) ignore such buzzwords.

 

Screen Shot 2017 10 18 at 6.00.56 PM

D Disney. All black. All Flow.

Photography

Escobar

Let’s face it, it’s 2017, wetsuit tech isn’t improving in strides. All we want today is something that looks good, feels good, works and comes at a decent price point. If you can throw in a playful, thought-out advertisement, then we’re moving in the right direction.

Push the triangle on this clip featuring Derrick Disney and head here if you like the North Seas wetsuit.

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