Tidy Up Yourself
Back when LBJ’s saggy derriere sank in the black leather of the Oval office, surfer’s had sleek hair and drove classic cars. Single fins out the back, cigarettes rolled in the sleeves of blank white tee’s, and denim cuffed around their ankles. They watched Mikey Dora gracefully sideslip his way through the crowd at first point […]
Back when LBJ’s saggy derriere sank in the black leather of the Oval office, surfer’s had sleek hair and drove classic cars. Single fins out the back, cigarettes rolled in the sleeves of blank white tee’s, and denim cuffed around their ankles. They watched Mikey Dora gracefully sideslip his way through the crowd at first point Malibu, and looked cool as shit. In 2012 a pomade brand called Byrd was born with the aim of recapturing some of the elusive potion that made surf culture so damn awesome in the first place. The spawn of Newport Beach’s Chase Wilson, a straw-haired surfer in his mid-twenties with a reverence for a simpler, slicker time. Mr Wilson gave up competitive surfing for entrepreneurial pursuits, and it’s proving to be a beneficial call. Here’s a browse through some of the Byrd’s greatest hits, and a little fun with the imaginary hairstyles of some of your favourite surfers.
Soap on a rope, click to shop.
Soap on a Rope
I’m a traditionalist when it comes to grooming. No gels and creams, foams or mousses. Men should use soap. Soap on a rope hangs on the tap, and smells so fresh and fragrant (coconut oil, aloe vera and Pacific sea salt!) that it makes your whole bathroom shine. And it’s of such density and design, that if you happen to be showering in the event of a home invasion, you could totally swing it and knock the miscreant’s teeth out! Ferociously practical.
The Dopp bag, click to shop.
Apart from a wallet, a good wash bag is pretty much the most thoughtful gift a man could receive. There’s nothing worse than unzipping your suitcase after a long flight to find toothpaste all over your favourite black jeans or that your new patent leather sneakers are swimming in cologne. Compact, durable, and with all kinds of cute departments to keeps all your grooming essentials rightfully segregated. Moisturiser and toothbrushes should never meet. The Light Pomade.
Sometimes, no matter how often you get your mob chopped, your mane just needs a little help. The light pomade is the friend of the man who post shower, or post surf, just needs a little straighten up. It smells divine, and the texture is fluffy, non sticky, non greasy. Nothing worse than feeling like a slimy little teen when you’re out and about, but with Byrd, such quandaries aren’t an issue. This stuff’s so light that you don’t even really need to wash it out, just jump in the surf and then go again.
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