Stab Magazine | Depactus is the surf industry’s not so odd future
2447 Views

Depactus is the surf industry’s not so odd future

Words by Jake Howard The resurrection of the surf business was always going to be interesting. Six years removed from the crash of 2008, when Quik was dumping employees by the hundreds and Bong ended up with a total valuation of “worthless,” it’s a different world in which we surf.  New, smaller, more efficient brands […]

style // Mar 8, 2016
Words by stab
Reading Time: 3 minutes

Words by Jake Howard

The resurrection of the surf business was always going to be interesting. Six years removed from the crash of 2008, when Quik was dumping employees by the hundreds and Bong ended up with a total valuation of “worthless,” it’s a different world in which we surf.  New, smaller, more efficient brands have blossomed, and tomorrow we get our first look at the latest startup Depactus.

Initially announced at a trade show earlier this year, Depactus is the brainchild of lead-foot Luke Egan and Electric sunglasses mastermind Bruce Beach. The brand’s tagging itself as where “the land meets the sea.” While other startups have been fashion driven, Depactus thinking functional. Today they officially launch their digital and social platforms, giving us the first look at what they’ve been up to. Product goes on sale Feb. 1, 2015

As far as functionality goes, what they’re talking about is pockets lined with special non-stick material so old bars of wax don’t gum things up. Think stretchy trunks with seams that are sewn, welded and taped for durability and wearability. They will also be offering trunks with more than one pocket. What? Yes, nearly half a century since Allen Green devised the first pair of Quik trunks, somebody came up with the novel concept that trunks can actually have more than one pocket.

Matt Meola – when he ain't hunting, he's tubing. Exactly what Depactus is about.

Matt Meola – when he ain’t hunting, he’s tubing. Exactly what Depactus is about.

And in terms of their outerwear, they’ve moved up the outside pockets on their shells so when you’re sitting on a Jet Ski in the cold all day you can at least try and keep your mitts warm.

“We’ve done our research, we’ve studied what’s out there, we’ve literally looked at everything from materials to construction, and our goal is to improve the design to hopefully help provide the best surfing experience possible,” says Squiggy, aka Lawrance Quigly, the VP of Product and a man with 20-plus years of design experience to his credit.

“The basic thing is we want to build equipment that you can spend all day in the water in an it’s going stand up to the salt and stress,” says Bruce. “Everything’s designed with functionality in mind, the spirit of adventure, getting out there and doing it, being a surfer.”

“I had this kernel of an idea and Bruce and I had a conversation,” says Luke. “We’d done Electric together, but at the time he’d just gotten out of the company altogether and wanted to go travel and surf with his family. So I said, ‘Cool, go surf and hit me up when you get back.’”

Meola's one of the world's top five aerialists, too. Don't fight it.

Meola’s one of the world’s top five aerialists, too. Don’t fight it.

After his sojourn, Bruce and Luke reconnected, dialled in a business plan, rallied investors, built a top-shelf team, including VP of Sales Tom Ruiz who’s coming off of 16 years at Volcom, and like that Depactus was born.

“Bruce and I went out and bought probably $3,000 worth of boardshorts and tested all of them,” smirks Luke, making it clearly evident that “testing boardshorts” hasn’t been the worst part of the project.

And their team, which they’ve dubbed the “Men of Extraordinary Pursuits,” or “MEPs” for short, is anchored by hellmen Mark Healey, Matt Meola, Ry Craike, Fisher Heverly and master craftsman Chris Christenson.

So, the team is assembled and Depactus.com is soon to be live, their social media channels are well stocked with hard-charging surfing and die-hard fish spearing, and Louie and Bruce are banking on the fact that it’s high time surfing manned up.

Here's Mark Healey drinking a beer. Purely because the world needs more photos of Mark Healey drinking a beer.

Here’s Mark Healey drinking a beer. Purely because the world needs more photos of Mark Healey drinking a beer.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

3:24

While Everyone Flocked To Tahiti, Kelly Stayed in Jbay

...And proceeded to rip the hell out of it on a "borrowed" 5-finned Tomo.

Aug 11, 2022

1:38

Can A GQ Cover Boy Take Out Teahupo’o?

Kauli Vaast is your incredibly handsome Tahiti trials winner.

Aug 11, 2022

Watch: Ramble On With Caity Simmers 

An action-rich tour behind the scenes of her triumphant first voyage to Oz.

Aug 11, 2022

PSA: Surf Filmers Not Welcome In Nicaragua

Cameras and drones are being seized on arrival, Stab spoke with two recent visitors.

Aug 11, 2022

Inside The Alternative Surfboard Marketing Machine 

Two of the biz's best — Matt Parker and Blake Peters — spill many beans.

Aug 10, 2022

The Tragic Parallels Between The Murder Of Ricardo Dos Santos & 8x World Jiu Jitsu Champion Leandro Lo

Two Brazilian sporting icons killed brazenly by off-duty police officers.

Aug 9, 2022

The Pick-Up, Vans US Open: In The Belly Of The Beast

Finger flips, shaping with Zion Wright, slurpees, Hawaiian takeovers, and the king of Surfline rewinds.

Aug 8, 2022

Albee Layer Discusses His Not-So-Budding Acting Career And The Upcoming Film “Sweet Adventure”

"Matt and Nora were tripping a little harder than I was just because they weren't…

Aug 8, 2022

Zeke Lau & Bettylou Sakura Johnson Win The Vans US Open Of Surfing 

Hawaii dominates HB.

Aug 8, 2022

How A Former CT Surfer Gets “Absolute Beginners” Barreled In A Matter Of Months

Luke Stedman elaborates on his Blackball surf programs.

Aug 7, 2022

5:50

Sweeter Than Stolen Honey 

A versatile Haydenshapes x Dylan Graves HP (and soft board) tested in weird waves.

Aug 7, 2022

15-Year-Old Ladybird Erin Brooks Makes Final In All-Men’s Tuberiding Event

And Clay Marzo takes the dub.

Aug 6, 2022

Are We Looking At Reef Sculpting The Wrong Way? 

The pros, cons, possibilities, and mechanisms of changing reefs to suit our surfing desires.

Aug 6, 2022

The Gudang Trio Discusses Brotherhood And How To Make It To The Mountain Top Together  

Positive sibling vibrations we should all aspire to.

Aug 6, 2022

9:03

Everyone’s Local Zone Has A Mythical Wave

Kai Lenny, Imaikalani DeVault, Eli Hanneman and friends get to surf theirs.

Aug 5, 2022

The Pick-Up, Vans US Open: Harry Bryant Vs. The Wedge

A lot of swell, stolen identities, surf masochists, mutilated noses, The Wedge, skull-crushing pylons, and…

Aug 5, 2022

When Gabby And Kolohe Pull Out, The Hog Pulls In

Tahiti wildcards named.

Aug 5, 2022

First Look: The 2022 Electric Acid Surfboards

Did our questionable EAST gamble pay off for Mick Fanning's Maldivian quiver ?

Aug 4, 2022
Advertisement