We Chronicled All The Best(?) Surf Vlogs Of The Week
Click or miss, Voume 1.
Like it or not, vlogs aren’t going anywhere.
With the meteoric rise of Youtube coupled with the micro-influencer marketing push, there has never been a higher volume of homegrown surf content than in 2020. The value of that content is up for debate, but everyone’s gotta start somewhere, right?
The current in surf vlogs should come as no surprise. Surfers make the majority of their money from sponsor contracts, which require the athletes to promote their brands on a regular basis. With no competitions in 2020 and travel restrictions making it difficult to film traditional surf edits, team managers have had to find alternative means for athletes can earn their keep.
Upon receiving yet another link to a surf vlog upstart from Mikey C, I finally said enough is enough. Rather than shoving these down your throat in individual posts, I figured we’d try to contextualize all the best vlogs from the past week in a single drop. That way you can let your rage build up over the work week and release it here every Friday.
Channel Subs: 6.36K
Video Views: 63,730 (21,243 views/day)
Like/Dislike Ratio: 1,313/15 or 88.5 likes per 1 dislike
Leo is one of surfing’s newest Vlogeprenuers. With an active posting of nine videos over the past two months, Leo has a whole continent of potential viewers to tap into, being Europe's most prominent surfing export (sorry Jeremy, but you're basically from Africa). Throughout his videos, you’ll find Leo munching on breakfast pastries across the European continent. We're sure those extra lbs came in handy when Aritz Aranburu took him to surf a large and menacing Basque country right-hander.
Channel Subs: 16.2K
Video Views: 45,431 (15,143 views/day)
Like/Dislike Ratio: 709/26 or 27.2 likes for every 1 dislike
Before Leo hit the red button on his day-to-day, it was Nic Von Rupp had the Euro vlog market cornered. With 18 episodes of ‘The Life of Von Froth” accrued over the past 7 months, NVR has developed a reputation for being on every swell from Ireland to Morocco, along with some of Europe’s lesser-known big waves. While this video’s Like:Dislike ratio is a bit shaky, we doubt NVR is losing sleep over it, as his previous video hit a channel-high of 454,000 views. People love watching Nazaré, so much so that they banned it 'cause there were 20,000 people on the beach. Pandemics suck.
Channel Subs: 105,000
Video Views: 51,465 (5,718.33 views/day)
Like/Dislike Ratio: 1,734/10 or 173.4 likes per 1 dislike
The Freestone/Blanchard coupling was a match made in vlog heaven. These pretty people (and their adorable bi-product) bring in a family audience that fiend for mom-n-pop content. In this episode, Jack and Alana find themselves childless as they pair up with One Ocean Diving for a cage-free shark dive. I guess there are two types of people: those who witness a near-fatal shark attack and never forgive the culprit, and those who face their demons head-on. Alana, clearly, is the latter.
Channel Subs: 654,000
Video Views: 101,181 (posted yesterday)
Like/Dislike Ratio: 4,173/32 or 173.4 likes per 1 dislike
It’s no secret that J.O.B wrote the script on this surf vlog gig. Being that he’s clearly the most successful self-promoter of the bunch, we felt it important to include him in this first edition. Here are some facts for you to ponder, just so you know how hard J.O.B is #winning.
- When I started writing this piece last night, this video roughly 50,000 views. This morning, that number has more than doubled.
- *When we interviewed JOB last year, his YT audience was second only to the WSL in subscribers. That’s since changed with him overtaking them by roughly 9,000 subs.
- Jamie's gotten one of the longest barrels at Pipe so far this season...on a soft top...
Is This Modern Entertainment?
Channel Subs: 3.13k
Video Views: 11,088 (1,232 views/day)
Like/Dislike Ratio: 273/6 or 45.5 likes per 1 dislike
The Cola Bros arrival to Vlogging has been so abrupt it’s hard to imagine it's not coming from someone signing his checks. Posting four videos in nine days, it’s clear they're trying to garner a following (and fast).
The ice tub scene above is intriguing. I’m not a scientist I believe your muscles contract when cold, which given the kinds of airs Griffin is doing at Lowers wouldn’t be a desirable trait to carry into the lineup at Lowers (feel free to set me straight in the comments). On top of that, they promoted the below video whilst golfing Turtle Bay this week, where Seth almost gets clobbered by a ball and they dance on the roofs of their carts. As they continue to clog the content conveyor belt with videos, we hope they find a happy medium of "entertainment" and what we really want to see: surfing.