Salty Crew selects only a certain type of surfer to join their team.

It’s not about where you’re from, what type of board you ride, or (god forbid) your Tik Tok following. The sole requirement for joining the Salty Crew team is having 100% devotion to the sea. That could mean surfing until your eyeballs glaze over, hustling fishing charters to fund your Indo habit, or catching your nightly feed by rod and reel.

Here’s a list of the surfers featured in Salty Crew’s new film, Not Far From Here, captured at their home breaks from San Diego to WA: Matt Meola, CJ and Damien Hobgood, Lucas Dirkse, Levi Slawson, Chris Zaffis, Jerome Forrest, Quentin Turko, Duane “Diego” Mellor, Zac Haynes Love, Jarrah Tutton, Brett Levingston, Justin Lee, Carlos “Chispa” Torres, Marin Larretche, Colin Herlihy

While these names are not all synonymous with Insta-fame or World Tour glory, Salty Crew’s brand strategy and values are clearly paying off. Unlike most traditional surf brands, Salty Crew gear is ubiquitous in core surf regions around the world.

Shirts, hats, stickers. Men, women, children. You name it. The SC logo is plastered all over the place — but particularly on the back of pick-up truck shells — as their brand has resonated deeply with people who center their lives around surfing and fishing.

The film above is an extension of these very same values.

What we found most interesting is that many of Salty’s Crews team riders have side jobs that allow them to experience the ocean on their own terms. And for most of them, that’s in every damn way.

Giveaway

As if providing us with nearly an hour of homegrown surf content wasn’t enough, Salty Crew wants to give Stab readers a little something extra on the way out.

Sign up here to win the ‘Not Far From Here’ prize pack, featuring the following products, estimated value $5k USD:
– $1000 Gift Card to Salty-Crew.com
– Traeger Ironwood 885
– Yeti 35 Cooler
– Custom “Not Far From Here” Yeti Mug
– Lost Surfboards Sword Fish model