Craig Anderson Reflects On Turning Down The Biggest Contract Of His Life - Stab Mag

Live Now — Episode 3 Of Surf100 Challenge Series Presented By Pacifico

706 Views

Craig Anderson Reflects On Turning Down The Biggest Contract Of His Life

With insights from Dane Reynolds, Austyn Gilette, and our dear friend Tom Jennings.

cinema // Jul 28, 2023
Words by Holden Trnka
Reading Time: 2 minutes

For as long as he has graced our planet, Craig Anderson has evoked the nostalgia of an analog man living in a digital world.

“There’s something about him that just works, he navigates through life so smoothly,” his business partner, Austyn Gilette, chuckles. “It can be frustrating but, at the end of the day, I love him to death.”

On December 31st, 2016, Craig followed the risky paper-trail of both Kelly Slater and Dane Reynolds, leaving long-time sponsor Quiksilver for the perilous world of entrepreneurship. At the time, it meant passing up what he says, “Would have been the most amount of money I could have ever made.”

Jordy Smith says he heard it was 600K.

“To be honest, we just thought we could do it better,” says Craig, echoing Dane’s sentiments from Ep 5. of How Surfers Get Paid.

“It just felt like we had so much momentum,” Dane told us, laughing. “And then, we knew nothing about starting a brand, owning a business, or running a business.”

Though the reality of creating Former was far harsher than any of its founders anticipated, they’re finding ways to float. Just recently, they shelled out some significant coin to sign Shaun Manners — a major accomplishment for a fledgling brand.

Thanks to Sam Moody and the Db team, here’s a satiating look at one of the most influential surfers ever, with unusually urban scenics and unheard insights from Dane, Austyn, and BSIES star Tom Jennings.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Correction: J-Bay All Foreplay, No Climax

Slim pickings on Day 1 of the Corona Cero Open J-Bay 2025.

Jul 11, 2025

What Do Hollywood, Surf Lessons, Michael Jackson And Traction Pads Have In Common?

A Stab Interview with Teva Dexter, the man behind surfing's hardest new hardware brand —…

Jul 10, 2025

Surf100 Challenge Series Presented By Pacifico: Episode 3

"The tribe has spoken," Dane Reynolds pronounced, and a surfer's torch was snuffed.

Jul 10, 2025

How Josh Ku Nearly Died Trying To Cross From Ulus to G Land by Hydrofoil

“If someone finds me dead at least they can find my phone and know what…

Jul 10, 2025

Expect No Kiss, All Climax At The “World’s Most Perfect Pointbreak”

A Corona Cero Open J-Bay 2025 preview.

Jul 9, 2025

SEOTY: Liam O’Brien stars in ‘Friction of Perception’

"Hopefully I don’t come across like too much of a peanut."

Jul 8, 2025

10 Shapers To Watch In The Next 10 Years — Part One

“It’s like a drug empire, man. Cut the head off the snakes, and more will…

Jul 7, 2025

Mason Ho Joins Ritual Vision, Releases Remix Of Greatest Hits

Dion Agius riffs on the eyewear brand’s U.S. expansion, Ritualistic Tendencies, and the new stars…

Jul 7, 2025

Is It Time For A New Judging Format?

We have a modest proposal — a WSL head judge disagrees.

Jul 7, 2025

Luke Thompson Turns Last Year’s Priority Disaster Into Ballito Gold

+ earns himself a wildcard into Jbay.

Jul 7, 2025

Fiji Has Its First Professional Surfer, And He’s Unbelievable

16-year-old James Kusitino’s incomprehensible tube lounging leads to a deal with Former.

Jul 6, 2025

Laird Hamilton on The Limitations of Being a Purist, Invention vs. Ownership + Why He Never Had a Sticker Deal 

Untold stories from his How Surfers Get Paid interview.

Jul 4, 2025

When Surfer’s Eye Is Actually Cancer

Erin Campbell's brutal journey from surf camp dreams to chemo drops, cryotherapy, and surgical horror.

Jul 3, 2025

Surfing’s 2025 Q2 Report

An assessment of surfing's vital signs throughout the second quarter of 2025.

Jul 2, 2025

What Actually Happened to Occy’s Mad Max Plunger Pool In Yeppoon?

Surf Lakes’ brass talks: internet hecklers, the unplugging of the plunger, and the Tom Curren…

Jul 2, 2025

Poor Goofy Foots 

Data shows that the world is stacked against goofs — they even make 15% less money than…

Jul 1, 2025

Britain’s First Wavepool Has Closed — What Really Happened?

Bankruptcy, social media hackings, debts unpaid — and yet, reopening looms.

Jul 1, 2025

Watch: Was Matt Meola’s Air Actually Better Than Hughie’s?

Watch the full Swatch Nines highlight reel and decide.

Jun 30, 2025
Advertisement