The new WSL ad is really good
The inaugural season of the ASP’s letters changing to the WSL’s been a hell of the year. And, the WSL have done just about everything right. From yesterday’s phenomenal big wave event at Jaws to pretty much everything it’s touched, they have been on point. Which leads us to the Pipe Masters which kicks off tomorrow, the […]
The inaugural season of the ASP’s letters changing to the WSL’s been a hell of the year. And, the WSL have done just about everything right. From yesterday’s phenomenal big wave event at Jaws to pretty much everything it’s touched, they have been on point. Which leads us to the Pipe Masters which kicks off tomorrow, the waves on the North Shore have been firing the past few days and a proper showdown is set to commence. This new You Can’t Script This ad has to have stemmed from the Mick Fanning shark attack incident at J-bay, but it’s more than fitting for the nature of surfing.
“Competitive surfing is such an unpredictable sport and that’s what makes it so compelling; with ‘You Can’t Script This,’ our goal was to create a campaign that celebrates this simple truth about the sport we love,” said Scott Hargrove, Chief Marketing Officer of the WSL. “Whether it is seeing Gabriel Medina become the first Brazilian to win a World Championship, to Sally Fitzgibbons’ victory in Fiji despite suffering a broken ear drum, to swell conditions that change by the minute, no other sport offers these types of compelling, unpredictable moments.”
Sorry for gushing but we’re big fans.
Can A GQ Cover Boy Take Out Teahupo’o?
Kauli Vaast is your incredibly handsome Tahiti trials winner.
Watch: Ramble On With Caity Simmers
An action-rich tour behind the scenes of her triumphant first voyage to Oz.
PSA: Surf Filmers Not Welcome In Nicaragua
Cameras and drones are being seized on arrival, Stab spoke with two recent visitors.
Inside The Alternative Surfboard Marketing Machine
Two of the biz's best — Matt Parker and Blake Peters — spill many beans.
The Tragic Parallels Between The Murder Of Ricardo Dos Santos & 8x World Jiu Jitsu Champion Leandro Lo
Two Brazilian sporting icons killed brazenly by off-duty police officers.
The Pick-Up, Vans US Open: In The Belly Of The Beast
Finger flips, shaping with Zion Wright, slurpees, Hawaiian takeovers, and the king of Surfline rewinds.
Albee Layer Discusses His Not-So-Budding Acting Career And The Upcoming Film “Sweet Adventure”
"Matt and Nora were tripping a little harder than I was just because they weren't…
How A Former CT Surfer Gets “Absolute Beginners” Barreled In A Matter Of Months
Luke Stedman elaborates on his Blackball surf programs.
Sweeter Than Stolen Honey
A versatile Haydenshapes x Dylan Graves HP (and soft board) tested in weird waves.
15-Year-Old Ladybird Erin Brooks Makes Final In All-Men’s Tuberiding Event
And Clay Marzo takes the dub.
Are We Looking At Reef Sculpting The Wrong Way?
The pros, cons, possibilities, and mechanisms of changing reefs to suit our surfing desires.
The Gudang Trio Discusses Brotherhood And How To Make It To The Mountain Top Together
Positive sibling vibrations we should all aspire to.
Everyone’s Local Zone Has A Mythical Wave
Kai Lenny, Imaikalani DeVault, Eli Hanneman and friends get to surf theirs.
The Pick-Up, Vans US Open: Harry Bryant Vs. The Wedge
A lot of swell, stolen identities, surf masochists, mutilated noses, The Wedge, skull-crushing pylons, and…
First Look: The 2022 Electric Acid Surfboards
Did our questionable EAST gamble pay off for Mick Fanning's Maldivian quiver ?