What's the Financial Value of a Surf Vlog? - Stab Mag
289 Views

What’s the Financial Value of a Surf Vlog?

Let’s do some math in Click or Miss Vol. 16.

news // Mar 8, 2021
Words by Zack Raffin
Reading Time: 4 minutes

Two weeks ago we posted a story highlighting the prices for a seat on the WSL’s charter plane to Australia.

The short answer? Not cheap. The even shorter answer? $2,500.

That price reflects a seat in Economy (with Business and First Class tickets going for even more green). This is all before the hotel and quarantine costs, which are another $2,500, bringing the minimum cost of getting a human being physically/legally down under to a whopping $5k (not including a return ticket home).

If you’re Rip Curl or Billabong, this is but a drop in the bucket for the exposure Cola Bros has brought their brands in the past five months.

So if you were wondering, the answer is yes—Griffin and Crosby have flown their vlog’s filmer/producer Cameron down to Australia. They’ll be on the continent for close to three months, and with their vlog historically accruing over 12k subscribers in that amount of time, NOT sending Cameron would simply be a bad business decision.

While it’s unlikely we’ll ever see the acquisition of a personalized surf media channel like Cola Bros, if you ever asked yourself how much one of these things is worth, the minimum is $5,000+ USD for a 12k subscriber channel. For context, J.O.B has 707k followers, which at the going rate would make his platform’s value worth a minimum of $294,500. Though based on the deals he’s doing, even that seems supremely undervalued.

Anyways, good on Crosby and Griffin for keeping the ball rolling. Let’ see how much this channel grows over the next couple months…

Click (or miss) below.

Click- A Lesson In Reacclimation
Channel Subs: 17.5k
Video Views:  76,671 (10,953 views/day)
Like/Dislike Ratio: 911/24 or 37.9 likes per 1 dislike

Von Froth recently spent a month in Costa Rica surfing and taking a step back from churning out episodes of one of the most entertaining vlogs in the biz. While Costa hosts a wide variety of waves (including some sneaky heavy water set-ups), Nic was happy to return home to a swell at his favorite Portuguese grower. His excitement was bursting through the screen when he exclaims: That’s the biggest barrel I’ve seen in at least a month.

With what was seemingly an equal ratio of boogs to surfers, one can take off on the boil of a head-high wave, only to watch it grow down the line and morph into a 10-foot tube. If somehow you needed further proof as to the efficacy of Pyzel’s ‘Ghost’ model, click above.

Miss- “Shit’s like gold around here”
Channel Subs: 8.57k
Video Views:  5,877 (2,938.5 views/day)
Like/Dislike Ratio: 268/2 or 134 likes per 1 dislike

Ever wonder what happens when a surfer of Zeke Lau’s caliber changes board sponsors? Well, for starters, they get a fuck ton of new boards. Which begs the question: how are you gonna wax them all? While we’ve heard of surfers going the extra mile to secure Brazil’s tacky, highly valuable export, this is the first we’ve seen someone keep Fu Wax literally under lock and key.

While I don’t have a problem with the video as a whole (and actually commend Zeke for giving it a realistic title instead of some clickbaity BS), I can’t tell you to watch a video that shows an air session with only one make, no matter how scared I am to be publicly critical of a man 3x my size.

Miss- More John John Please
Channel Subs: 120k
Video Views:  69,979 (17,494.5 views/day)
Like/Dislike Ratio: 1,959/26 or 75.3 likes per 1 dislike

Last week we led off Click or Miss with a Nathan Florence video I described as “everything you want a vlog to be.” Today we have a similar concept with a decidedly worse execution. Koa Rothman is far and away one of the surfing’s biggest vloggers, owning and operating a YT channel with incredibly high levels of engagement and more followers than many tour surfers’ Instagrams. In essence: Koa doesn’t need me to tell him how to make videos. With that, Koa did what was seemingly the opposite of brother Nate’s ‘John vlog’ strategy from last week and spent the majority of this video talking to the camera instead of focusing on his surfing or that of his otherworldly friend.

Click- Aus Prep with Kolohe and the Cola Bros
Channel Subs: 12.1k
Video Views:  28,945 (4,824.1 views/day)
Like/Dislike Ratio: 579/6 or 96.5 likes per 1 dislike

While Lowers may be good cutty training for Bells/Snapper, the closest thing California has to Newcastle-style waves is Salt Creek. With the WSL’s charter flight having officially departed for Australia, the Cola Bros and fellow San Clementine Kolohe Andino visited the famed OC beach break to get in some reps, before Griffin and Crosby received a welcome visit from ..Lost’s Gian Bernini.

I’ve said it before, but each week I try and mix up what videos are in here. Seeing that Griffin and Crosby were a big part of last week’s C/M, it would make sense for them to be out this week, but the fact of the matter is they’ve been putting out so many episodes per week that it’s all but impossible to ignore surfing’s fastest-growing vlog. Just be thankful I didn’t make you watch Kade Matson paint a board while sporting a blonde bob.

Click- Who needs bigger waves when you can have smaller surfers?
Channel Subs: 121k
Video Views:  39,750 (13,250 views/day)
Like/Dislike Ratio: 947/8 or 118.375 likes per 1 dislike

While this footage is by no means new, that doesn’t make it any less entertaining. Whilst on a strike mission to the Palm Springs Surf Club, Jackson Dorian, Sky Brown, and Kalani Robb made quick work of the pool’s left wedge. Pound for pound, there is no one better than Jackson, leading me to believe his surfing at the pool would be the highest achievable level at it’s current size—that was until someone ripped out their RC surfer and faded the right…

Did we just find our next Stab High specialty event? Probably not, but this is the closest our electronic friend is gonna get to perfect Backdoor, which is a moment worth celebrating for any being, sentient or not.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

12:31

You’re Gonna Click On An Oscar Lungburne Video

Style that can't be denied.

Sep 29, 2022

Long Read: An Angel At My Table

From Stab Issue 15, October 2006: Chris Davidson has one more shot at the big…

Sep 28, 2022

5:07

Watch: Kalani David’s Last Dance

A final surf part from the Hawaiian surf/skate prodigy.

Sep 28, 2022

Taylor Steele Won’t Let Surf Filmmaking Die Without a Fight

Movies shown, filmmaking advice, punk rock at the 2022 Solento Surf Festival.

Sep 28, 2022

Wait, Are We Going To See Moana Jones In The Olympics At Teahupo’o?

Team USA (women) and Japan (men) should be able to choose anyone they want to…

Sep 27, 2022

Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test

And we had a party in Oceanside to celebrate.

Sep 26, 2022

Kanoa Igarashi and Kirra Pinkerton Answer Call Of Duty, Win Medals Of Honor In 2022 ISA World Games

Teams Japan, USA, and France move into Victor’s Village.

Sep 26, 2022

The Best Euro Surf Trips That Mightn’t Be On Your Radar

Want to know which less-trodden nation offers the most potential?

Sep 26, 2022

Former CT Surfer Chris Davidson Passes Away At Age 45

A radical life tragically ends outside a bar in New South Wales.

Sep 25, 2022

Where You Should Be In Europe Right Now

An overview of the region's greatest hits.

Sep 25, 2022

The Team Ukraine Interview

“There are mines near the shore, and already a lot of people have died…so it’s…

Sep 24, 2022

Mormaii Founder Raided By Brazilian Feds On Suspicion Of Plotting Against Democracy

Curiously, he's the second surf brand founder to become entangled in a political scandal of…

Sep 24, 2022

The Electric Acid Surfboard Test With Mick Fanning, Episode 4

There are three boards left. Which one is Mick taking home?

Sep 23, 2022

Watch: Tresha

The Bella Kenworthy Edit.

Sep 22, 2022

Photos: Welcome To Vans Stab High Indonesia, Presented By Monster Energy

Welcome to Lakey Peak. Now do airs.

Sep 22, 2022

5:27

Taro Watanabe Is The Love Child Of Your Favorite 80’s Surfers

Watch his new edit 'Sonic Youth' now.

Sep 22, 2022

The Four-Finned, Carbon-Wrapped, Vacuum-Bagged Board That Won The 2022 World Title 

The minds behind Sharp Eye and Dark Arts break down Filipe's winning plank.

Sep 22, 2022

Selema Masekela Discusses The New Film “Sweet Adventure,” A New Love For El Salvador and His Not-So-New Music Career 

"It's literally the entirety of my life coming full circle in a way that I…

Sep 22, 2022
Advertisement