Stab Magazine | Bianca Valenti And Keala Kennelly Crowdfunded The First Equal Pay Big Wave Event

Live Now — Episode 3 Of Surf100 Challenge Series Presented By Pacifico

467 Views

Bianca Valenti And Keala Kennelly Crowdfunded The First Equal Pay Big Wave Event

The Puerto Escondido Cup matched their efforts by serving equal beatings, regardless of gender. 

news // Jul 17, 2019
Words by Stab
Reading Time: 2 minutes

Yes, Mainland was pumping for the Puerto Escondido Cup. And yes, Billy Kemper handled his business against a talented field of local and international big-wave surfers. 

“Came here with one goal. Got it. Felt great,” said Kemper.

But that’s not the story here.  

Bianca Valenti won the women’s division. And after battling for equal pay in surfing for so long, she now enjoys the spoils of war.

What made the Puerto Escondido Cup different was that for the first time in a big-wave event, women received the same paycheck as the men. Hosted by the Surf Open League, a surfing organization that sanctions and runs contests throughout Mexico, it wasn’t until Keala Kennelly came up with the idea of crowdfunding the prize purse that pay equality entered the conversation.

On June 30, Valenti created the “Surfers and Superheroes” campaign on GoFundMe.com. Setting a goal of $9,000, by the time the contest ran yesterday they had raised more than $12,000. There were a handful of big donors that came in with $1,000 each, and many smaller donations ($25 – $50) contributing to the cause.

“I love thinking of everyone who’s part of this movement as superhero’s from the future-focused on what’s possible, especially when we are united!” said Valenti following the event.

The funds raised went towards increasing the prize money for both the men and women.

“When things get hard, what reenergizes me is imagining the positive impact we will create for kids,” explained Valenti in her GoFundMe campaign description. “Possibilities I imagined when I was 7 turned into tough realities in my teens. It has never been ok with me that girls working their hearts out and achieving the same wins earn less than boys. My dream for kids now is to be able to focus strictly on performance and not have to worry about equal pay and inclusion.”

With the WSL offering equal prize money on the Championship Tour and this latest advancement from the Puerto Escondido Cup, the future of surfing continues to evolve into a more even financially playing field for all. And without the tireless advocacy of Valenti, Kennelly and their friends and supporters, these dreams may not have become a reality.

“2018 was the first contest in history with women in the event and the biggest wave ever ridden by a woman. What’s next?!” pondered Valenti.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

10 Shapers To Watch In The Next 10 Years — Part Two

A few more foam craftsmen worth keeping on your radar.

Jul 14, 2025

Watch: Rip Curl Mobilises Its Teenage Army In ‘Dunno’

A 30-minute surf film by Vaughan Blakey and Nick Pollet.

Jul 14, 2025

There’s A New Number One Surfer In The World

And it feels so right.

Jul 13, 2025

Controversial Opinion: No One Needs To Yoga In Boardshorts

8 Trunks for the traditionalist.

Jul 13, 2025

Stab Edit Of The Year: Sam Piter Stars in ‘Rogue DNA’.

French blood, thick water.

Jul 13, 2025

Matty McG Skydives Into CT Heat, But Jordy’s Still The Main Event

A full day of heats at J-Bay, and only one shark warning.

Jul 12, 2025

Correction: J-Bay All Foreplay, No Climax

Slim pickings on Day 1 of the Corona Cero Open J-Bay 2025.

Jul 11, 2025

What Do Hollywood, Surf Lessons, Michael Jackson And Traction Pads Have In Common?

A Stab Interview with Teva Dexter, the man behind surfing's hardest new hardware brand —…

Jul 10, 2025

Surf100 Challenge Series Presented By Pacifico: Episode 3

"The tribe has spoken," Dane Reynolds pronounced, and a surfer's torch was snuffed.

Jul 10, 2025

How Josh Ku Nearly Died Trying To Cross From Ulus to G Land by Hydrofoil

“If someone finds me dead at least they can find my phone and know what…

Jul 10, 2025

Expect No Kiss, All Climax At The “World’s Most Perfect Pointbreak”

A Corona Cero Open J-Bay 2025 preview.

Jul 9, 2025

SEOTY: Liam O’Brien stars in ‘Friction of Perception’

"Hopefully I don’t come across like too much of a peanut."

Jul 8, 2025

10 Shapers To Watch In The Next 10 Years — Part One

“It’s like a drug empire, man. Cut the head off the snakes, and more will…

Jul 7, 2025

Mason Ho Joins Ritual Vision, Releases Remix Of Greatest Hits

Dion Agius riffs on the eyewear brand’s U.S. expansion, Ritualistic Tendencies, and the new stars…

Jul 7, 2025

Is It Time For A New Judging Format?

We have a modest proposal — a WSL head judge disagrees.

Jul 7, 2025

Luke Thompson Turns Last Year’s Priority Disaster Into Ballito Gold

+ earns himself a wildcard into Jbay.

Jul 7, 2025

Fiji Has Its First Professional Surfer, And He’s Unbelievable

16-year-old James Kusitino’s incomprehensible tube lounging leads to a deal with Former.

Jul 6, 2025

Laird Hamilton on The Limitations of Being a Purist, Invention vs. Ownership + Why He Never Had a Sticker Deal 

Untold stories from his How Surfers Get Paid interview.

Jul 4, 2025
Advertisement