Stab Magazine | Guess Who Just Got Sponsored By Vans Head-To-Toe...

Guess Who Just Got Sponsored By Vans Head-To-Toe…

Hint: they’ve got a bob cut and a perma-tan. 

news // Aug 25, 2020
Words by stab
Reading Time: 2 minutes

If ever there was a man who could wrangle a highly-coveted apparel deal in these tight-pocketed times, it’s Alexander Knost. 

The California-kid-who-never-grew-up parted ways with his long-time seamstress RVCA today, which freed him to partner with a new thread barron. 

Today, Spicoli’s clever cousin and surfing’s most culturally-penetrative brand made their holy union official. 

Here’s the official squiz from Vans:

Alex’s inimitable style and unbridled creativity inspire generations of talented creatives, from surfers, artists, musicians, designers, and the list goes on. Forging an indelible mark on the Vans Surf program, Knost has established himself not only as a pioneer of his craft, but an integral voice in honing Vans’ evolving surf identity. This August, Vans proudly announces Knost has officially joined the global Vans apparel program.

Part of the Vans family since 2006, Knost is most commonly recognized for his eclectic style, both in and out of the water. From making art and collaborating with fashion labels, to creating music with his band, Tomorrow’s Tulips, and handcrafting his own boards through his personal label, he has a deep influence that extends beyond surfing alone.


Say what you will about the mop-headed man, but there truly is no one like Knost. 

Or, perhaps it would be more appropriate to say that anybody like Alex, is that way because they’re emulating him. Knost is largely responsible for surfing’s “alternative”/”hipster”/whatever-you-want-to-call-it movement of the past decade, which if nothing else, has sold its fair share of 15” boardies. 

This is a clever pick-up for Vans, and we see it lasting a long, long time. 


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test

And we had a party in Oceanside to celebrate.

Sep 26, 2022

Kanoa Igarashi and Kirra Pinkerton Answer Call Of Duty, Win Medals Of Honor In 2022 ISA World Games

Teams Japan, USA, and France move into Victor’s Village.

Sep 26, 2022

The Best Euro Surf Trips That Mightn’t Be On Your Radar

Want to know which less-trodden nation offers the most potential?

Sep 26, 2022

Former CT Surfer Chris Davidson Passes Away At Age 45

A radical life tragically ends outside a bar in New South Wales.

Sep 25, 2022

Where You Should Be In Europe Right Now

An overview of the region's greatest hits.

Sep 25, 2022

The Team Ukraine Interview

“There are mines near the shore, and already a lot of people have died…so it’s…

Sep 24, 2022

Mormaii Founder Raided By Brazilian Feds On Suspicion Of Plotting Against Democracy

Curiously, he's the second surf brand founder to become entangled in a political scandal of…

Sep 24, 2022

The Electric Acid Surfboard Test With Mick Fanning, Episode 4

There are three boards left. Which one is Mick taking home?

Sep 23, 2022

Watch: Tresha

The Bella Kenworthy Edit.

Sep 22, 2022

Photos: Welcome To Vans Stab High Indonesia, Presented By Monster Energy

Welcome to Lakey Peak. Now do airs.

Sep 22, 2022


Taro Watanabe Is The Love Child Of Your Favorite 80’s Surfers

Watch his new edit 'Sonic Youth' now.

Sep 22, 2022

The Four-Finned, Carbon-Wrapped, Vacuum-Bagged Board That Won The 2022 World Title 

The minds behind Sharp Eye and Dark Arts break down Filipe's winning plank.

Sep 22, 2022

Selema Masekela Discusses The New Film “Sweet Adventure,” A New Love For El Salvador and His Not-So-New Music Career 

"It's literally the entirety of my life coming full circle in a way that I…

Sep 22, 2022

Does The 1-to-6 Foot Surfboard Exist?

Pushing the Channel Islands NeckBeard 3 to its absolute limits in a new Joyride review.

Sep 21, 2022


Life Comes At You Fast — So Does This Hectic Indo Clip

Finn McGill and a full-speed stint in Southeast Asia

Sep 21, 2022

Interview: Afghanistan Surf Champion Afridun Amu

From refugee to constitutional lawyer to university lecturer to Afghan surfing icon.

Sep 20, 2022


Bong Make ‘Another Good Call’ By Poaching Stab Cinematographer For West Oz Clip

Shut up, is that Occy doing punts?!

Sep 20, 2022

Exactly Where, When, And How Stephanie Gilmore Won Her 8 World Titles

Steph has won 341 heats in her 15 years on the CT — let's revisit…

Sep 20, 2022