Facebook Owns The Exclusive Rights To WSL’s Live Events
Zuckerberg, Sandberg and Co. have locked down two years of floating hearts and thumbs.
For the next two years, Zuckerberg, Sandberg and Co. own the exclusive rights to the WSL’s live stream.
Let’s take a look at recent history:
The NFL’s rights to “Thursday Night Football” are up for grabs. To which, Facebook, Amazon, Twitter and Google’s YouTube all submitted hopeful proposals. As traditional television slowly bleeds out, the four richest tech companies in the world are looking to tear apart its corpse.
Companies partner with a Google or a Facebook because it makes them feel warm, tingly and important. They’re typically sold on mutual benefits – the ability to mainline their audience. Last year, via Facebook’s WSL live streams, there were 13 million viewers over 12 events.
This year, with the completely exclusive to Facebook play, the WSL must have made out with a healthy check.
So, while Facebook is hot to trot with the NFL’s exclusive rights to “Thursday Night Football,” this appears to be a slick sideplay, and a chance for the WSL to show what they can do.
After all, nothing is as valuable as exclusive content in today’s media market.
Now, instead of slapping worldsurfleague.com into your browser to watch the women, men—the longboards, the Queys, the big waves, the small waves—and hear the silk lace of Joey Turpel’s voice, all you’ll need to do is log into your Facebook, head to the WSL’s page and watch.
“Facebook fosters a global community and, as surfing is a sport that celebrates and centers around community, we are proud to announce our media rights partnership with the platform,” the wonderfully British WSL CEO Sophie Goldschmidt. “This is game-changing for the sport in many ways and, with current and new fans front of mind, we can retain the free offering to fans, and it allows us to deliver the world’s best surfing to even more people on Facebook’s platform.”
Is this offensive? Does it matter? Will your viewing experience be lessened by floating hearts and thumbs-ups across the live-stream screen? Will it overflow with digital love for waves akin to Seabass’ North Point tube or John John’s decimation of the tapered avalanche that was Margie’s Main Break in 2017?
If you spend your office days live-streaming CT events on the WSL’s site and your office blocks Facebook, you may be pretty upset. And, if you avoid social media altogether, in order to watch said event, you’ll have to plug in your electronic mail address, your personal information and join.
You can head to WSL’s Instagram to join the live debate in their comment section.
Facebook continues making moves to take over all platforms, from advertising and live-streaming, to #fakenews or that cat breading meme your Grandma just found.
It’s a digital world… We’re just living in it. Now, officially and exclusively, so is professional surfing.
The Pro Surfer Who Filmed A War Documentary In Ukraine
Damien Castera's got a story to tell.
Honest Review(s): O’Neill Hyperfreak Fire
Pushing the Limits of Wetsuit Tech for Men & Women
How Much Would You Pay For A Session Like This?
A cost-per-vision breakdown of Kian Martin and Tai Buddha's latest strike mission.
Ongoing Dialogue: Jack Freestone And Album’s Matt Parker On How They Get Sparks To Fly
"Nowadays, a standard thruster feels pretty alt to me." -Jack
Davo’s Death Strikes At Surfing’s Core
The underground icon battled demons til the end. His untimely demise is yet another cautionary…
Introducing A Brand New Travel Series (With A Familiar Name)
Watch the first New York episode of Stab & Red Bull's No Contest Off Tour.
Leandro Dora: Pro Surfer, Businessman, Punk Rock Festival Organizer, Spiritual Mentor, And World Title Winning Surf Coach
Meet one of the most beloved and effective individuals in the athlete's zone.
Long Read: An Angel At My Table
From Stab Issue 15, October 2006: Chris Davidson has one more shot at the big…
Watch: Kalani David’s Last Dance
A final surf part from the Hawaiian surf/skate prodigy.
Taylor Steele Won’t Let Surf Filmmaking Die Without a Fight
Movies shown, filmmaking advice, punk rock at the 2022 Solento Surf Festival.
Wait, Are We Going To See Moana Jones In The Olympics At Teahupo’o?
Team USA (women) and Japan (men) should be able to choose anyone they want to…
Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test
And we had a party in Oceanside to celebrate.
Kanoa Igarashi and Kirra Pinkerton Answer Call Of Duty, Win Medals Of Honor In 2022 ISA World Games
Teams Japan, USA, and France move into Victor’s Village.
The Best Euro Surf Trips That Mightn’t Be On Your Radar
Want to know which less-trodden nation offers the most potential?
Former CT Surfer Chris Davidson Passes Away At Age 45
A radical life tragically ends outside a bar in New South Wales.