Stab Magazine | Facebook Owns The Exclusive Rights To WSL's Live Events

Facebook Owns The Exclusive Rights To WSL’s Live Events

Zuckerberg, Sandberg and Co. have locked down two years of floating hearts and thumbs. 

Words by stab

For the next two years, Zuckerberg, Sandberg and Co. own the exclusive rights to the WSL’s live stream.

In the press release, this deal is called “historic.”

Yes.

Let’s take a look at recent history:

The NFL’s rights to “Thursday Night Football” are up for grabs. To which, Facebook, Amazon, Twitter and Google’s YouTube all submitted hopeful proposals. As traditional television slowly bleeds out, the four richest tech companies in the world are looking to tear apart its corpse.

Companies partner with a Google or a Facebook because it makes them feel warm, tingly and important. They’re typically sold on mutual benefits – the ability to mainline their audience. Last year, via Facebook’s WSL live streams, there were 13 million viewers over 12 events.

This year, with the completely exclusive to Facebook play, the WSL must have made out with a healthy check. 

So, while Facebook is hot to trot with the NFL’s exclusive rights to “Thursday Night Football,” this appears to be a slick sideplay, and a chance for the WSL to show what they can do.

After all, nothing is as valuable as exclusive content in today’s media market.

Now, instead of slapping worldsurfleague.com into your browser to watch the women, men—the longboards, the Queys, the big waves, the small waves—and hear the silk lace of Joey Turpel’s voice, all you’ll need to do is log into your Facebook, head to the WSL’s page and watch.

“Facebook fosters a global community and, as surfing is a sport that celebrates and centers around community, we are proud to announce our media rights partnership with the platform,” the wonderfully British WSL CEO Sophie Goldschmidt. “This is game-changing for the sport in many ways and, with current and new fans front of mind, we can retain the free offering to fans, and it allows us to deliver the world’s best surfing to even more people on Facebook’s platform.”

Is this offensive? Does it matter? Will your viewing experience be lessened by floating hearts and thumbs-ups across the live-stream screen? Will it overflow with digital love for waves akin to Seabass’ North Point tube or John John’s decimation of the tapered avalanche that was Margie’s Main Break in 2017?

If you spend your office days live-streaming CT events on the WSL’s site and your office blocks Facebook, you may be pretty upset. And, if you avoid social media altogether, in order to watch said event, you’ll have to plug in your electronic mail address, your personal information and join. 

You can head to WSL’s Instagram to join the live debate in their comment section. 

Facebook continues making moves to take over all platforms, from advertising and live-streaming, to #fakenews or that cat breading meme your Grandma just found.

It’s a digital world… We’re just living in it. Now, officially and exclusively, so is professional surfing.  

a21

For those poor saps who don’t know a thing about cat breading.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Dissecting the Heat (and Wave) that Blew Out John’s Knee

"It felt like he held back a little bit on that one" - Ronnie Blakey

May 7, 2021

Here’s How The Greatest Surfer Of All Time Can Become An Olympian This Year

Head Coach of the USA Olympic Surf Team, Brett Simpson, breaks it down.

May 7, 2021

John Florence Is on His Way Home from West Oz with an Injured Knee

What does this mean for the World Title Race? And the Olympics?

May 7, 2021

A 19-Year-Old Kiwi We’re Adding To The List

Caleb Cutmore joins catalog of talented underground surfers.

May 7, 2021

An Idea That Could Improve The Waves—And The Crowd Situation—At Malibu

Why aren't we working with nature to design better waves?

May 7, 2021

The 2021 Stab Rich List, Part 2

Wanna know how much a world champ gets paid?

May 7, 2021

Now… This: Challenging Dylan Graves To A Fist Fight

The weird wave enthusiast answers with a yellow belt in taekwando.

May 6, 2021

Surprise, The Comp Is On!

Gabby melts and Steph hits top form as the draw whittles down to the final…

May 6, 2021

The 2021 Stab Rich List, Part 1

Welcome to the most wild year of pro surfing contracts on record.

May 6, 2021

‘Wilson’s Foam and Rubber’ Documents Chippa’s Saline/Petroleum Love Affair

Shot entirely on GoPro HERO9 Black.

May 5, 2021

Dylan Graves’ Weird Waves Shines A Light On The World Of Night Surfing

Season 3, here we go.

May 5, 2021

What Are The Most Stylish Boardshorts of 2021?

Have your say, here.

May 5, 2021

Introducing John John’s Pick for the World’s Best Junior

Luke Swanson is not a soccer player.

May 4, 2021

Can Anyone Stop Carissa?

Maybe, probably not. Highlights Day 3 at Margaret River.

May 4, 2021

7:52

Cognitive Awareness During A Strong Pulse In Brazil

Yago Dora, Miguel Pupo, and more star in 'Symbolic Amplification'.

May 4, 2021

The Australian Government Is Now Funding Surf Trips

Inside the program designed to return the nation to its former competitive glory.

May 3, 2021

Margaret River Main Break Re-asserts itself as a Valid CT Stop

"These are the kinds of days we live for." - Jeremy Flores

May 3, 2021

Click Or Miss: I Hate All Vlogs Equally

Zack gets the day off, whiny junior editor gets a new assignment.

May 3, 2021
Advertisement