Dane Reynolds' New Wetsuit Collection Is Available For Purchase
716 Views

Dane Reynolds’ New Wetsuit Collection Is Available For Purchase

Check out the Subdivision DR1 here.

news // May 26, 2021
Words by stab
Reading Time: 2 minutes

After a few years as an all black wetsuit clad free agent, rumors swirled that Dane Reynolds had decided upon a new neoprene supplier last year.

He was spotted in everything from Xcel to Feral, but neither locked him in. Instead, Dane partnered with one of California’s most celebrated wetsuit labels, Buell, to create something new: Subdivision.

Today you can see the simple fruits of that labor in DR1—Dane and Buell’s first drop of full suits, in three standard thicknesses.

“We went back and forth, with three or four rounds of samples,” Dane says while looking through old hard drives for something he can’t quite locate. “I like Buell wetsuits, but I wanted to create something a little bit separate. I really wanted to make a solid wetsuit with minimal lines and minimal branding. I wanted it to be subtle as far as the branding goes, but also, you know, not too serious.”

“I feel like the logo set that we developed was pretty cool. The placement, the size, and everything else is mellow. I worked with my buddy Jason on it. He does graphic stuff for Former, and I think it came together pretty well.”

The new range drops at an exciting time in the surf goods industry, with a wetsuit shortage keeping the shelves of many surf shops empty. According to brands and buyers, replenishment shipments are being arranged before the first containers even arrive. Dane and Subdivision’s launch couldn’t come at a better time in terms of demand.

The range also does away with multiple thicknesses of neoprene in one suit (i.e., 3/2 or 4/3 with the thicker neoprene on the chest and thinner on the limbs), instead offering straight 2mm, 3mm, and 4mm options.

“That was Bud Freitas’ idea when I first started talking to them. He loved wetsuits that were all the same thickness. He convinced me to try it in a sample, and I loved it. With the lining through the chest and stuff, you get the warmth of a step up with the flexibility of a step down. I pretty much wore the one sample all winter until the production ones came in. They’re really nice and super comfortable. I’m psyched on how they turned out.”

Buell has become a popular brand for groms, with graphic prints, bright colorways, and emphasis on youth sizing. However, Dane and Buell successfully departed from that without it coming off as self-serious. Subdivision is a utilitarian, understated range of quality neoprene. But what comes next?

“I mean, this is DR1. We want to continue to evolve. I’ve been meaning to get up to Santa Cruz and work on a new version or do something completely different, like a range of back-zips, and hopefully build out the collection over time.”

You can shop the full Subdivision range here.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

24:30

No Contest Off Tour Heads To Thumping Fiji

Inside: Julian describes the mongo Cloudbreak milieu and AG does a Kava cooking course.

Oct 6, 2022

How Surfers Get Paid, Episode 3 

Nike has entered the chat.

Oct 5, 2022

“I Always Had A Mega Chip On My Shoulder”

UnSound Surf's Mike Nelson and Dave Juan have been the backbone of New York surfing…

Oct 5, 2022

Unlocked: Leonardo Fioravanti’s Stab Edit Of The Year Entry 

Watch 'The Cut' now, and baffle at the quality of both the waves and the…

Oct 4, 2022

The Pro Surfer Who Filmed A War Documentary In Ukraine

Damien Castera's got a story to tell.

Oct 4, 2022

Honest Review(s): O’Neill Hyperfreak Fire

Pushing the Limits of Wetsuit Tech for Men & Women

Oct 3, 2022

How Much Would You Pay For A Session Like This?

A cost-per-vision breakdown of Kian Martin and Tai Buddha's latest strike mission.

Oct 2, 2022

Ongoing Dialogue: Jack Freestone And Album’s Matt Parker On How They Get Sparks To Fly

"Nowadays, a standard thruster feels pretty alt to me." -Jack

Oct 2, 2022

Davo’s Death Strikes At Surfing’s Core

The underground icon battled demons til the end. His untimely demise is yet another cautionary…

Oct 1, 2022

Macaroni in the Pot

Jaleesa Vincent and 200 Lefts in the Mentawais

Oct 1, 2022

Introducing A Brand New Travel Series (With A Familiar Name)

Watch the first New York episode of Stab & Red Bull's No Contest Off Tour.

Sep 30, 2022

Leandro Dora: Pro Surfer, Businessman, Punk Rock Festival Organizer, Spiritual Mentor, And World Title Winning Surf Coach 

Meet one of the most beloved and effective individuals in the athlete's zone.

Sep 29, 2022

12:31

You’re Gonna Click On A New Oscar Langburne Video

Style that can't be denied.

Sep 29, 2022

Long Read: An Angel At My Table

From Stab Issue 15, October 2006: Chris Davidson has one more shot at the big…

Sep 28, 2022

5:07

Watch: Kalani David’s Last Dance

A final surf part from the Hawaiian surf/skate prodigy.

Sep 28, 2022

Taylor Steele Won’t Let Surf Filmmaking Die Without a Fight

Movies shown, filmmaking advice, punk rock at the 2022 Solento Surf Festival.

Sep 28, 2022

Wait, Are We Going To See Moana Jones In The Olympics At Teahupo’o?

Team USA (women) and Japan (men) should be able to choose anyone they want to…

Sep 27, 2022

Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test

And we had a party in Oceanside to celebrate.

Sep 26, 2022
Advertisement