Is Rob Machado Quietly (Maybe Spitefully) Undermining Kelly Slater’s Control Of Firewire?
Cardiff’s coolest cat has been releasing one runaway alt-left best seller after another!
If you’re a student of surf history’s most petty infighting, you’ll surely be familiar with the long-bubbling drama between 11x World Champ Kelly Slater and perennial mid-’90s World Title bridesmaid Rob Machado.
Stories of stolen boards and nefarious post-Pipe pit high fives, etc. The feud goes deep, shallow as some of the grievances may be. Which might surprise people only familiar with the two through their working relationship the last few years, with Rob turning out self-designed models under his own name via Firewire Surfboards, of which Slater owns a majority share.
Now, the relationship at first may have seemed like a long-overdue olive branch extension between the two New School icons, but Rob’s behavior since inking the deal has been nothing if not aggressive. While some of Firewire’s Timbertech models, as well as even a few of Slater’s more progressive models, sat on shop racks collecting dust, in the last two years Rob’s released one silver-bullet best seller after another, most noticeably the Go Fish and Seaside, which have quickly become some of the brand’s all-time best selling models, with shops not able to keep the little epoxy fishes on the racks.
“They go insane, they’re tough as fuck, and you can order one and have it at your door in like two days—it’s practically a vending machine,” one of San Francisco’s most proudly contrarian locals was overheard saying over the weekend atop a 5’2 Seaside quad, his second of the exact same model.
This week, Rob released a little double-ender to the line, featuring an outline not unlike Rob’s beloved 5’2 Biscuit that Al Merrick shaped him in the early-’00s, and which first made Stephanie Gilmore fall in love with alternative designs. Named for Rob’s frequent collaborator, photographer Todd Glaser, the Glazer is a user-friendly all-rounder not dissimilar from the Hypto Crypto, Santa Cruz Pumpkin Seed, etc., but pushed back towards the center of the design pendulum, with a standard three-fin set-up meant to be ridden as a thruster, twin, or twin+trailer.
Do you think’s Rob’s market dominance fills Kelly with Rage? Joy? Money?
Long Read: An Angel At My Table
From Stab Issue 15, October 2006: Chris Davidson has one more shot at the big…
Watch: Kalani David’s Last Dance
A final surf part from the Hawaiian surf/skate prodigy.
Taylor Steele Won’t Let Surf Filmmaking Die Without a Fight
Movies shown, filmmaking advice, punk rock at the 2022 Solento Surf Festival.
Wait, Are We Going To See Moana Jones In The Olympics At Teahupo’o?
Team USA (women) and Japan (men) should be able to choose anyone they want to…
Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test
And we had a party in Oceanside to celebrate.
Kanoa Igarashi and Kirra Pinkerton Answer Call Of Duty, Win Medals Of Honor In 2022 ISA World Games
Teams Japan, USA, and France move into Victor’s Village.
The Best Euro Surf Trips That Mightn’t Be On Your Radar
Want to know which less-trodden nation offers the most potential?
Former CT Surfer Chris Davidson Passes Away At Age 45
A radical life tragically ends outside a bar in New South Wales.
The Team Ukraine Interview
“There are mines near the shore, and already a lot of people have died…so it’s…
Mormaii Founder Raided By Brazilian Feds On Suspicion Of Plotting Against Democracy
Curiously, he's the second surf brand founder to become entangled in a political scandal of…
The Electric Acid Surfboard Test With Mick Fanning, Episode 4
There are three boards left. Which one is Mick taking home?
Photos: Welcome To Vans Stab High Indonesia, Presented By Monster Energy
Welcome to Lakey Peak. Now do airs.
Taro Watanabe Is The Love Child Of Your Favorite 80’s Surfers
Watch his new edit 'Sonic Youth' now.
The Four-Finned, Carbon-Wrapped, Vacuum-Bagged Board That Won The 2022 World Title
The minds behind Sharp Eye and Dark Arts break down Filipe's winning plank.
Selema Masekela Discusses The New Film “Sweet Adventure,” A New Love For El Salvador and His Not-So-New Music Career
"It's literally the entirety of my life coming full circle in a way that I…