Surf Poncho Enthusiasts No Longer Look Like Harry Potter Characters
The elevated equivalent of a surf snuggie
The surf poncho is like a snuggie for surfers — A piece that once lived in, cannot be lived without. The comfortable coverage shield eyes from the occasional moon and skin from harsh sunlight.
Wearing a poncho in public used to be a statement— it meant the surfer had chosen comfort and performance above all else. With heavy strips of terry cloth fiber hanging at their wasteside— a committed surfer sported the dementor look into grocery stores, restaurants, and even classrooms.
Yeah, onlookers winced, flinched, and even laughed— but never changed into wetsuits at a comparable speed.
Kassia Meador, a culture shifter and wetsuit designer, created a new collection to elevate the world surf snuggie fashion. On June 3rd, she teamed up with Slowtide to curate a series of visually appealing changing ponchos and towels.
Inspired by her trips, the collection is hopeful, earth-toned, and 100% sustainably sourced.
The material absorbs 4x its weight in water, dries 2x faster than traditional cotton, so board bags and mums love it.
Protect your friends eyes and click here to check out the collection.
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