One of John Florence’s Surfboards Is Floating Around In The Pacific - Stab Mag

Live Now — Episode 3 Of Surf100 Challenge Series Presented By Pacifico

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One of John Florence’s Surfboards Is Floating Around In The Pacific

Finders keepers.

elsewhere // Mar 7, 2023
Words by Holden Trnka
Reading Time: < 1 minute

John John Florence’s surfboards have a habit of looking terrific under his feet. Lately, they’ve begun resembling Catalonian flags, with matte red decks and a yellow belly. It’s a colorway that would probably look eccentric or flashy on anyone else, yet compliments John’s subtle persona nicely. 

The eye-catching complexions look great on camera and, more importantly, mesh perfectly with his array of stickers. Florence, VEIA Supplies, and RED Cameras all rely on vermillion hues for their brand identity.

Also, is John the only surfer ever sponsored by RED Cameras?

On their website, RED states “In order to provide the exceptional performance to price ratios, RED’s overhead is low, eliminating the traditional costs of advertising and promotion. This currently prevents RED from offering sponsorship or support.”

But there, just above the World Champ’s VEIA sticker, lies a RED sticker.

More on that soon.

For now, click above to learn a thing or two about Pyzel’s newest projectiles — one of which blew off John’s boat in Fiji.

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