Pro Surfers' Wives Start A New Business Stab Mag
Photo by Maoi Swim

Pro Surfers’ Wives Start A New Business

Luxurious, quality, and eco-friendly.

elsewhere // Jan 12, 2021
Words by Jack Mutschler
Reading Time: 2 minutes

Julia Muniz Robinson and Mahina Florence created their own swimwear line, Maoi Swim, set to release this week. Julia is married to Jack Robinson, and Mahina to Nathan Florence. Recently, Jack has done quite well establishing his place on the world tour. Nathan, aside from hunting down massive waves, efficiently operates one of the largest surf vlogs on the internet.

Evidently, It seems like the boys aren’t the only ones who like to keep busy. The ladies have taken to social media to spread word of the upcoming release. Unfortunately, Julia and Mahina’s online shop is not open yet, but the welcome letter on the locked site reads:

We are two mixed women from Hawai’i and Brazil. As ocean women, we created an eco-conscious + sustainable brand for everybody: Our mission is to provide luxury-quality swimwear whilst educating and empowering women on a journey for a more sustainable lifestyle. We have always dreamed of creating our swim line, and we have been developing Maoi for more than a year. We can’t wait for you to get to know Maoi better – Julia & Mahina

Will this cheeky business venture be successful? Most definitely. As a new brand, the smartest thing one can do is focus on sustainability. Of course, consumers today place greater emphasis on products being environmentally friendly. The ladies’ eco-conscious approach resonates well with their target audience of surfers and beachgoers.

Speaking of a target audience, the duo has a massive one. Both women are successful models with over 900k followers combined on Instagram alone. Julia’s 748k almost tripling her husband’s stats. Mahina works with One Management NYC, and Julia with Wilhelmina and Viviens.

The sustainable luxe swimwear releases this week, so keep an eye out. In the meantime, check out the product here.


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