Pro Surfers' Wives Start A New Business Stab Mag
Photo by Maoi Swim

Pro Surfers’ Wives Start A New Business

Luxurious, quality, and eco-friendly.

Words by Jack Mutschler

Julia Muniz Robinson and Mahina Florence created their own swimwear line, Maoi Swim, set to release this week. Julia is married to Jack Robinson, and Mahina to Nathan Florence. Recently, Jack has done quite well establishing his place on the world tour. Nathan, aside from hunting down massive waves, efficiently operates one of the largest surf vlogs on the internet.

Evidently, It seems like the boys aren’t the only ones who like to keep busy. The ladies have taken to social media to spread word of the upcoming release. Unfortunately, Julia and Mahina’s online shop is not open yet, but the welcome letter on the locked site reads:

We are two mixed women from Hawai’i and Brazil. As ocean women, we created an eco-conscious + sustainable brand for everybody: Our mission is to provide luxury-quality swimwear whilst educating and empowering women on a journey for a more sustainable lifestyle. We have always dreamed of creating our swim line, and we have been developing Maoi for more than a year. We can’t wait for you to get to know Maoi better – Julia & Mahina

Will this cheeky business venture be successful? Most definitely. As a new brand, the smartest thing one can do is focus on sustainability. Of course, consumers today place greater emphasis on products being environmentally friendly. The ladies’ eco-conscious approach resonates well with their target audience of surfers and beachgoers.

Speaking of a target audience, the duo has a massive one. Both women are successful models with over 900k followers combined on Instagram alone. Julia’s 748k almost tripling her husband’s stats. Mahina works with One Management NYC, and Julia with Wilhelmina and Viviens.

The sustainable luxe swimwear releases this week, so keep an eye out. In the meantime, check out the product here.


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

Post-career blues: mental illness, substance abuse and World Tour surfing.

Jed Smith explores the vortex of drugs, decadence and poor mental health plaguing pro surfing's…


A Game Of S-U-R-F At BSR

Evan Geiselman and Kevin Schulz face off on the Sissy Sauce.


Surfer Of The Year 2020: Michael Ciaramella, Selema Masekela, Ian Crane, Nathan Fletcher, And Jack Robinson

7 days down. 3 more to go.


The Bloody History of Australia’s Best Waves

Surfing and genocide collide at some of Oz’s most iconic spots.


Is this the Best Team in Surfing?

Judge for yourself in their 2020 reel.


Surfer Of The Year 2020: Griffin Colapinto, Italo Ferreira, Stace Galbraith, Connor Coffin, And Coco Ho

Day 6... Eyes are starting to hurt.... The other Intern quit.... Im all alone...


The Big Saturday Content Keeps On A’Comin

Click or Miss Vol.10


Surfer Of The Year 2020: Cam Richards, Albee Layer, Sierra Kerr, Mike February, and Damien Fahrenfort

Half way there, come see who's in the lead.


Tearing Down Walls At J-Bay

Karl Steen gives a lesson on water displacement.


The Smoothest Snap Stall You Ever Did See

Burch, The Tudors and more of San Diego’s finest in Log Rap’s ‘Made You Look’.


Mark Mathews’ 12 Tips To Push Your Big-Wave Limits

Part 3 of 3: Mark Mathews guides us on board choice, accessories and dealing with…


When’s The Last Time You Saw A Blank Nose Move Like This?

Answer for yourself in Connor O'Leary's 'Far East'.


The Secret WSL Flight Set To Save The World Tour

World Tour surfing in 2021 hinges on a sneaky charter flight and two weeks on…


Stab Surfer Of The Year 2020: Tanner Gudauskas, Evan Geiselman, Tom Jennings, Karina Rozunko, And Caroline Marks

"When I first watched that edit, I honestly was so inspired that I rewatched it…


How To Surf Good Waves Sans Crowd

We've cracked the code in this week's edition of the Fwd.


Stab Surfer Of The Year 2020: Parker Coffin, Jimmy Wilson, Matt Meola, Steph Gilmore, And Eric Geiselman

Lark, Jimmicane, the queen, and more.


Stab in The Dark with Taj Burrow, Episode 1 of 4

Featuring 13 unmarked, Dark Arts constructed surfboards.


What In The World Is Chuffed?

Broaden your vocabulary with the latest edit from Joel Paxton.