If Christian Fletcher Backs It, You Know It’s Core

“Never before dawn, that hour it makes me yawn. Now and forever a goon, because I can’t be bothered before noon.”

A mantra, supposedly, to encapsulate Kurt Narmore’s brand Noon Goons. Rooted in the irreverence of Los Angeles, the streetwear brand has just released their collaboration with the notoriously mercurial Christian Fletcher.

“Christian Fletcher, a prominent figure in surfing since the 1980’s, has always been known for his innovative and unconventional approach to surfing. A scion of surfing royalty, he is widely credited as the pioneer of aerial surfing, a technique that involves launching oneself off the wave and performing acrobatic maneuvers in the air before landing back on the wave. Out of the water, Fletcher’s irreverent personal style has garnered widespread attention, landing him in fashion campaigns and magazines lensed by legendary photographers like Bruce Weber, Art Brewer, and Annie Leibovitz.”

You can peruse their collab collection here, and learn more about the brand below.