We’re Giving Away $100K In Oceanside… And You’re Invited. - Stab Mag

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We’re Giving Away $100K In Oceanside… And You’re Invited.

Join us for the Surf100 Finale: Live voting, drinks & food on us — September 17 at JS Garage.

news // Aug 26, 2025
Words by Coral McDuffee
Reading Time: 3 minutes

The Surf100 Finale, presented by Pacifico is Wednesday, September 17th at JS Garage and on Stab Premium. Last time we aired Surf100, you cracked open a beer and flicked on 100-minutes of Mex with Mason Ho, Mikey Feb, and Dane Reynolds.

Four years later, the 100-minute spectacle returns with all the same elements: 100-minutes of pulsing surf (pre-recorded then broadcast live), hot watermics, four outrageously talented surfers, unfiltered commentary, and the surfer with the best two-waves wins.

But we’ve had some work done. And it’s more than just a facelift.

We ran seven challenges across California to determine two (of four) finalists who will compete for $100K in the OG 100-minute final.

This year, we’re giving away $100K to the winner YOU choose.

Thanks to our friends at Pacifico, we’re throwing our first-ever live Surf100 Finale. There will be free food from Fireball Pizzeria and Shoots Fish & Beer, plus drinks on us. You’ll also be in the mix with Surf100’s surfers and crew behind the series— hard hitting questions are encouraged, no softballs.

We’d love to see you there — no RSVP necessary. Bring your brother, your mother, your sister, and your friends. First come, first served for everything on offer.

Doors open at 6 pm PST

Live broadcast starts at 6:50 pm PST

Location: JS Garage Address: 305 Wisconsin Ave, Oceanside, CA 92054

JS Garage is a warehouse style space located in Oceanside, half a mile from where Caity Simmers’ favourite pier burned down — also home to tech lords and the occasional evangelist.

1/2 mile from the Stab HQ, the longest wooden pier on the western United States coastline (1,954 feet) went up in flames.

If you can’t make it, all you’ll need to watch and judge is a Stab Premium membership. Once you’re a member, all you’ll have to do is return to this page — or the homepage of stabmag.com.

ABOUT SURF100 2025, PRESENTED BY PACIFICO

Unless you’ve been on a YouTube cleanse, you’ve seen 8 surfers to compete in seven challenges, all gunning for two spots in our Surf100 Final — which will be the same 100-minute live format as our past events.

You can watch the Surf100, presented by Pacifico Challenger series HERE. (We won’t spoil things). 

Our 2025 Challenger Series Contenders: Sebastian Williams, Mateus Herdy, Cam Richards, “Rasta” Robb McCormick, Jacob Wilcox, Eithan Osborne, Noah Beschen, and Mateus Herdy. Photo: Billy Watts.

The other two spots in our finale? They’ll be filled by a couple of pre-seeded A-listers, who had the credentials to bypass the Challenge Series.

How To Win A Surfboard: Format + Judging 

​​This finale has already been filmed, but not judged. Meaning, there’s no winner yet. It’s up to you.

Like in previous Surf100s, our competitors will still have 100 minutes to get their top two scores — and this is where you come in.

Our first Surf100, presented by Pacifico Finalist ready to pounce. Photo: Grant Ellis.

As a Stab Premium member and Surf 100 judge, you’ll be responsible for scoring the waves, and in the process, put yourself in the running to earn an injection of excitement to your quiver — a brand new surfboard from JS Industries.

Here’s how it works. When a surfer stands up on a scoring wave, you’re going to see a ‘score now’ icon pop up on screen. After assessing the wave’s quality, scroll beneath the Surf100 video player and find the relevant surfer scoreline.

Drag the widget between 0 to 100 until it displays your desired score. Then, hit submit to lock in your number. You’ll have 60 seconds after each wave to determine its score.

Now you’re probably wondering, how the hell do I win that board? Well, we’ll be taking the average score on each wave, from all of our audience judges. The person whose scores are closest to that average throughout the entire event will walk home with a fresh board from JS. 

In the meantime, familiarize with with past Surf100s below:

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