917 x Slowtide Make Plaid Wearable Again - Stab Mag
Long live plaid

917 x Slowtide Make Plaid Wearable Again

Elevate your outdoorsy game with a $2000 prize pack

elsewhere // Jun 18, 2022
Words by Coral McDuffee
Reading Time: < 1 minutes

Slowtide partnered with Call Me 917 founder Alex Olsen to drop a plaid collection that has two towels, one blanket, and a cruiser board

Olsen’s inspiration for the capsule materialized in a 99 cent bag used for laundry, proving that plaid works with everything— skateboards, bags, towels, and dad’s musty sweatshirt. 

Plaid came from Scottish ancestry where the pattern stood a symbol of unity. Fast forward a centennial or five, plaid still alludes to a certain connectivity— the human desire to be in symbiosis with the natural world. Fittingly, the collection has been curated in respect to Mother O.

Where’s the prairie schooner?

Alex Olsen explained, “We decided to take this plaid print and put it on a series of boards and then make them ever so like an old nineties technology. So they felt like plastic. And then now, we just turn them into towels made of recycled materials.”

The pieces from the collection are hardy, thick, and built to withstand all climates. Checkout the collection here before booking your SanO campsite for the weekend.

Click HERE to enter the Call Me 917 x Slowtide giveaway

The $2000 prize pack includes:

Tapestry Blanket

Turkish Towel 

Quick-Dry Towel

Cruiser Skateboard 

+ A surfboard shaped by Alex Olson


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