Gallery: Surf100 Flashes The US Open With $100K - Stab Mag

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New challenge: Try not to get jumped for carrying counterfeit. Photos by Cameron Winkelmen.

Gallery: Surf100 Flashes The US Open With $100K

Into the belly of the beast we go.

elsewhere // Aug 1, 2025
Words by Coral McDuffee
Reading Time: 4 minutes

Last night, we made our annual pilgrimage to the US Open of Surfing — a place where the people of surfing and the people of something adjacent gather to drink, dance, and occasionally flip toilets in a mass conglomeration other medias refer to as California surf culture.

This year, we premiered Episode 5 of Surf100, presented by Pacifico — A Game of S.U.R.F — at the Bungalow. Like a high school reunion, the lounge brought together heads from all of the clics: HB TikTokers, surf managers, CT’ers, elite shapers, and Stab High winners. The night began with polite curiosity and finished with a redux of the prom grind train.

“WHERE IS IAN CRANE??” Britt Merrick said after a recent incident at Rincon you’ll have to watch Episode 3 of Surf100 to learn about.

Among the attendees was South Carolina’s Cam Richards, who, despite getting eliminated in The Zero Sum Challenge, delivered a charming speech alongside Eithan Osborne — who took a bite out of the $100K, teeth marks and all.

Jacob Wilcox rolled through with Cooly kids Callum Robson and Morgan Cibilic— and managed to stand vertically on his surfboard this morning and advance a heat. Two-time US Open champion Kanoa Igarashi showed up with a local crew, and consumed Surf100 with the intensity of a pro surfer who rides for $3.5 billion golf company.

Guys been HB hopping since age three.


See the gallery from the Episode 5 Surf100 Premiere below:

Eithan puts his mouth where the money is.

All eyes on our little game of S.U.R.F.

Normally, when Eithan has a mic in his hand, he’s belting Creed — but we’ll take it.

Silence is violence: HB fights the good fight.

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