Creed McTaggart Has Officially Made It Big Time
Drops signature BONG range with accompanying surf edit, made for sipping sangria in the tropics.
Rage founder Toby Cregan has made another vid, Big Time, to celebrate the release of longtime BONG rider Creed McTaggart’s signature clothing capsule of the same name.
Think: post-Y2K Australian surf rat meets nu-metal skate shop, several jugs deep into sangria somewhere in the tropics.
“We are living in the Big Time; chasing a dream, glitz and glamour, popping off at the tippy-top with a cocktail in-hand — luxury, cash, fame and fortune,” says Creed. “The Big Time is for all of us, a menagerie of clothes to feel elite, proud and loud in.”
The intro and outro tracks were recorded by Cheap Gloomer, Creed’s solo band, with some of his vocals layered over the middle track Big Time with Russell W.
The surfing, performed aboard a small fleet of Serpent Sleds and marketplace-procured Dahlbergs is similarly extra, exorbitant and on fleek.
Which is the point.
Whether it’s tall poppy syndrome or the outsized influence of famous dorks like Zuck, Musk and Jobs — men who proudly own five identical grey T-shirts so they can eliminate one decision from their morning before doing a fat line of NASCRAQ and sowing ruin across society writ large — far too many men now dress as though paying spiritual homage to billionaire tech bros: tasteful, efficient and spiritually bankrupt.
Creed proposes another path.
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