Stab Launches John John Florence’s “Begin Again”

The swiftness with which John John Florence and Blake Kueny have revitalised the web clip is beyond impressive. We’re all ADHD in our approach to life: fast, disposable and abridged, please! News and life is all filtered by 1024 x 576 pixels with 160 characters (Instagram and Twitter, thanks). It was fitting then that Stab launched in the US with a premiere of John’s new web clip, Begin Again. We inflated Shelter Half, on La Brea in LA, owned by the very suave Davide Berruto, filled it with beautiful women and good people we dig, and had a fine time.

If you’ve not yet watched the clip yet, be disappointed with yourself, but only for a moment, then make amends over here. And watch out for John’s favourite clip in there: his brother Nathan’s bottom turn under the lip, filmed by John, at 2:36.

All photos by Matt Finelli