A Campaign We Love: VonZipper’s F.C.G

VonZipper’s Freethinkers Conspiracy Guild (F.C.G) is a textbook example of how to create narrative behind product. It’s easy to sit on high and cast lightning bolts of judgement at brand content specifically designed to sell product. But, you know what? Giving your product life and meaning is anything but simple. ‘Marketing Director’ is one of the more taxing titles in the surfing industry, and the rest of the tribe would do well to pilfer a few pages out of the VonZipper playbook.

Femme Fatale in the Stax.

The Freethinker’s Conspiracy Guild is like the love child of Joey Ramone, Humphrey Bogart and Brian Wilson  (wait, is that possible?) with a sprinkle of Kerouac for good measure. And, the frames are painfully on point. All the PR spiel and glossy photos in the world can’t compensate for subpar product, and the F.C.G is the rare occurrence when the two compliment each other.

The Edison, The Jeeves, The Stax and The Wooster. Frames with a lifetime manufacture warranty (Free shipping over $70)

All the frames are handmade from Mazzucchelli acetate with heat tempered wire injected temples. You know that a pair of shades are quality as soon as you pick them up. And VonZipper’s are weighty and fine to the touch. And, the fit! VonZippers cling to your face in a sturdy, but non clingy fashion. This is due to their eyewear engineers being equipped with skills learned from generations of eyewear manufacturing. VonZipper also has some of the most photogenic young surfers in the game on the books, to compliment their latest range. Taj and Parko are the OGs, but the weighty roster also features Jack Freestone, Ian Crane, Malia Manuel, Laura Enever, Griffin Colapinto, and Tanner Rozunko among others. That’s one deadly surf team. Deadly team plus elegant, affordable frames, that’s how you get your product on the beaks of the people. Your new shades live here!