Will Promotional Surf Shorts Featuring Three Men Wearing RVCA Boardies Get You To Buy?
Very possibly! Here’s why.
Good advertising doesn’t force feed you. It doesn’t sit with a blender and straw and pump you with information until it seeps from your nostrils. People don’t like dense persuasion or to feel like they’re easily influenced.
Good advertising creates an experience. It presents an environment, and an inviting one at that. It inserts an idea.
This RVCA clip, can be example of that. It stars Alex Knost, Nathan Strom and Grant Noble on warm, dreamy Central American days sliding down even dreamier mounds of water. Upon watching it, especially if it’s winter where you are, you’ll probably think, Yeah, I want that. You’ll glance down to your denim, want to shed your flannel and beanie and transport to an area that’s tropical – warm water, exotic fruits, tan women, small bikinis, blistering sun, strangely labeled beers, et al.
You’ll likely watch the above short and carry on with your day, the momentary daydream escaping your consciousness. Then, later in your week/month/year, a warm water trip will await. And you might remember that one clip where Alex Knost rode the nose and tube like a laidback sloth in a pair of army green trunks.
And, you might navigate to RVCA’s website, or a store nearby and purchase a pair of boardies. That is, if everything goes to plan.
Here’s a link to the selection, for now or later.
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