Stab Magazine | Volcom Denim Is Now Water Aware

Volcom Denim Is Now Water Aware

Saving the world’s most precious resource.

style // Aug 17, 2019
Words by Stab
Reading Time: < 1 minutes

We’re gunna be really stuffed when we run out of water.

In the future when we’re all running on leccy it’ll be water reserves, not oil wells, that kick off wars, so while we’ve still got a bit of the wet stuff left it’s all of our responsibilities to use as little of it as possible. There’s lots of things that use way more water than you’d expect, raising livestock being the major one, but also textile production, in particular making denim, the world’s most beloved material.

Volcom have long made some of the finest jeans in surf world, and they’ve decided to start cutting as much water as possible out of their denim production.

The part of the process that burns through aqua is, unsurprisingly given the name, the washes. Volcom Global Design Director J.J. Gonzalez (the handsome gent pictured above) has been working with the Stone’s production team and factories to switch to an enzyme wash and ozone finishing techniques to cut the water used in the process.

“In some washes we’re seeing up to 35 litres of water saved,” says J.J. “It’s pretty epic, and we’re stoked to build upon our successes to create an even greater impact over time.”

The Water Aware denim campaign is just a small part of Volcom’s quest to lessen their footprint across the board. The Stone is committed to making their whole outlook more sustainable, in particular, more responsible manufacturing processes, better fibre sourcing, and generally treading as lightly as possible. The way we see it is that we’re all in this together, so anyone putting time and money into trying to lessen their impact on the environment gets the nod.  

Head here to find out more about Volcom’s efforts, and pick up a new pair of jeans while you’re at it. 


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

Want Taj Burrow’s Boards? There’s 4 Up For Grabs

Wrap your mitts around one of TB's new Lost 'Lightspeed' weapons.

Aug 9, 2022

The Pick-Up, Vans US Open: In The Belly Of The Beast

Finger flips, shaping with Zion Wright, slurpees, Hawaiian takeovers, and the king of Surfline rewinds.

Aug 8, 2022

Albee Layer Discusses His Not-So-Budding Acting Career And The Upcoming Film “Sweet Adventure”

"Matt and Nora were tripping a little harder than I was just because they weren't…

Aug 8, 2022

Zeke Lau & Bettylou Sakura Johnson Win The Vans US Open Of Surfing 

Hawaii dominates HB.

Aug 8, 2022

How A Former CT Surfer Gets “Absolute Beginners” Barreled In A Matter Of Months

Luke Stedman elaborates on his Blackball surf programs.

Aug 7, 2022


Sweeter Than Stolen Honey 

A versatile Haydenshapes x Dylan Graves HP (and soft board) tested in weird waves.

Aug 7, 2022

15-Year-Old Ladybird Erin Brooks Makes Final In All-Men’s Tuberiding Event

And Clay Marzo takes the dub.

Aug 6, 2022

Are We Looking At Reef Sculpting The Wrong Way? 

The pros, cons, possibilities, and mechanisms of changing reefs to suit our surfing desires.

Aug 6, 2022

The Gudang Trio Discusses Brotherhood And How To Make It To The Mountain Top Together  

Positive sibling vibrations we should all aspire to.

Aug 6, 2022


Everyone’s Local Zone Has A Mythical Wave

Kai Lenny, Imaikalani DeVault, Eli Hanneman and friends get to surf theirs.

Aug 5, 2022

The Pick-Up, Vans US Open: Harry Bryant Vs. The Wedge

A lot of swell, stolen identities, surf masochists, mutilated noses, The Wedge, skull-crushing pylons, and…

Aug 5, 2022

When Gabby And Kolohe Pull Out, The Hog Pulls In

Tahiti wildcards named.

Aug 5, 2022

First Look: The 2022 Electric Acid Surfboards

Did our questionable EAST gamble pay off for Mick Fanning's Maldivian quiver ?

Aug 4, 2022

How Boardshorts Work

They are your one chance to look cool while actually surfing. Don’t blow it.

Aug 4, 2022

A Surf/Snow/Music Fez In The Heart Of Melbourne 

URBNSURF is throwing an action-sports/live music DOOF this month and Stab Premium members are getting…

Aug 4, 2022

Peace, Love, And Mung Beans: 7 Things I Learned From Mick Fanning

Ranging from surf travel hacks to philosophy to jingle lyrics.

Aug 2, 2022

The Three Million Dollar Chinese Storm

500 board orders, coaching armies, and trips around the world — here's how China’s Olympic…

Aug 1, 2022

The Pick-Up, Vans US Open: Does The Huntington Hop Actually Work?

Ed Templeton explains Huntington Beach, the ugliest maneuver in surfing returns, a horde of strange…

Aug 1, 2022