Vans x Rit Era Classic Trunks
We’ve seen customisable trunks before, but not this great. Vans have teamed up with Rit – a dye company – to hatch the Vans x Rit Era Trunks, a new line which, fittingly, has Dane Gudauskas as the face of the campaign. Vans are obviously well known for the copious amounts of customised shoes they […]
We’ve seen customisable trunks before, but not this great. Vans have teamed up with Rit – a dye company – to hatch the Vans x Rit Era Trunks, a new line which, fittingly, has Dane Gudauskas as the face of the campaign. Vans are obviously well known for the copious amounts of customised shoes they produce. So, since they gots an apparel line now, why not trunks, too?
“In the early days of Vans, anyone could walk into their local Vans shop to design their very own pair of custom Vans shoes from a stock of fabrics, prints, materials, and colors,” the company says. “In modern times, this rite of personalisation has fallen to the wayside in favour of mass production. This generic approach created a backlash in the form of the do-it-yourself ethos that defines surfing, skateboarding, and punk rock. The Vans x Rit Era Classic is our effort to once again share our Custom Culture with consumers. We are proud to present the opportunity for you to turn a timeless boardshort into your own creation with a few dye packets, some creativity, and a DIY attitude.”
The 20″ trunks (maybe a squeak too long for the fruits at Stab) come with three Rit dye sachets, including red, blue and golden yellow. Mix the blue and yellow to make green. Mix the red and yellow to make range. Or, red and blue to make purple. Whatevs y’do, get busy and creative. Fun! And kinda, really awesome!
Get ’em at your local Vans outlet, or here.
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