Steph Gilmore Is The Honey That Makes The Sustainability Go Down
So stunning you'd be forgiven for missing the fact that it's eco-friendly.
Sometimes beauty is just the honey to make the medicine go down. You've got to catch a consumer's eye, before you can even consider their ear.
Take Roxy's new POP Surf collection, which comprises "sustainable techno-fabric: 100% regenerated polyamide fiber made from post-consumer materials. And this technology makes no concessions: ROXY’s sustainable fabric is twice as resistant to chlorine, suntan cream and oils..." which is all fine and good, but look at it:
Steph in the new Roxy longjohn from the POP Surf collection.
Hubba, hubba.
The new line is ravishing on Queen Gilmore, the newly re-crowned 7x World Champ glowing in Roxy's new range, even the wetsuits comprising "25 plastic bottles," sealed with glue that's got 600 grams less of VOC-heavy solvent than similar suits, saved 104 liters of water in construction...
...Did we lose you there? Hey! Listen! Ok, fine, here's another of Steph.
According to Roxy, the new POP Surf collection is "made from sustainable techno-fabric: 100% regenerated polyamide fiber made from post-consumer materials. And this technology makes no concessions: ROXY’s sustainable fabric is twice as resistant to chlorine, suntan cream and oils."
According to the brand, they "adopted a new water-based glue which eliminates toxic solvents that harm the environment.
Wetsuit dyeing has been reviewed to involve dope-dye yarn, a process that cuts down water and waste, saves energy and adds extra pop to your surf gear. While neoprene is the main ingredient in wetsuits, polyester materials are also used. Roxy choses polyester made from recycled plastic bottles in all the brand’s wetsuits. The process keeps plastic out of the oceans and reduces material consumption as well."
Steph might not have as large a carbon footprint as many with her profile, she's certainly done her part lifting ocean temperatures wherever she takes a dip.
While this isn't Roxy's first attempt incorporating more "sustainable fabrics," the brand is the first to admit that they have a long way to go to truly eco-friendly clothing. Hence the line's mantra: a step in the right direction. "We have a long way to go and it is but the first of many adjustments will make to improve sustainability efforts within the brand. From an eco-fabricated Pop Snow collection later in 2019 to educational partnerships and events with minor environmental impact, Roxy takes a stand with its athletes to fight for improvement and for more awareness about what it truly takes to make a change for the better."
You can peep the range here, and see more of Steph below.
Steph in one of Roxy's new "sustainable techno-fabric: 100% regenerated polyamide fiber made from post-consumer materials."
Roxy's wetsuit dyeing process has been "reviewed to involve dope-dye yarn, a process that cuts down water and waste, saves energy and adds extra pop to your surf gear.
While neoprene is the main ingredient in wetsuits, polyester materials are also used. ROXY choses polyester made from recycled plastic bottles in all the brand’s wetsuits."
