How Did Quiksilver Become The Boardshort Juggernaut It Is Today?

It’d be hard to imagine our world without an icon like Quikilsver in it.

But, 50 years ago, it would have been much harder to believe a boardshort brand based out of a garage in Torquay, Australia could ever make noise on the international scene.

So, how did Quiksilver pull it off? 

The formula is simple, really. And it’s explained breathlessly in the video above (hence why we had a robot narrate it).

Hit the video above to see how it all transpired, then shop Quik’s iconic Original boardshort here.