Stab Magazine | Hayden Cox Talks Day-To-Day Style With Mr Porter
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Hayden Cox Talks Day-To-Day Style With Mr Porter

Surfing’s go-to luxury shaper shares his thoughts.

style // May 12, 2017
Words by stab
Reading Time: 3 minutes

As has been mentioned many times previously, Mr Porter is one of Stab’s favourite places to click over to when we feel like spending an unconscionable amount of bills on threads that look really, truly good. Similarly, Hayden Cox is a shaper Stab isn’t conservative with when it comes to throwing praise towards. Back in March, the two came together when Mr Porter invited Mr Cox to join their style council. And now, they’ve reconvened for a longer feature, with Mr Porter sitting down with one of surfing’s most stylish shapers, authors and all around entrepreneurs (let’s not forget, Hayden started his biz at the ripe age of 15, winning three Surfboard Designer Of The Year awards subsequent) for an extended time. Providing insight to an enviable life of fashion and design. On top of talking about what it’s like shaping for both surfing’s heaviest hitters (Craig Anderson, Creed McTaggart and Dylan Graves, among others) and celebrities alike, day-to-day life at home, style in the surf community in general, selling chrome surfboards to Miley Cyrus, personal design influences, and more as well.

Below are some highlights:

Screen Shot 2017 05 12 at 6.39.52 PM

On the people he shapes for: “I once had to destroy 700 boards,” he says. “It’s my name on them and they weren’t perfect.” Mr Cox has shaped boards for many of the world’s best surfers, most notable Mr Craig Anderson, with whom he has worked closely for 15 years. Australian actors Chris and Liam Hemsworth are also customers. The latter’s fiancée, Ms Miley Cyrus, recently got in touch to buy a limited-edition chrome design Mr Cox made in collaboration with The Cool Hunter. “It’s not officially launched, so I have one mounted in our living room and she has the only other one,” says Mr Cox. It’s intended for Mr Hemsworth’s man cave, apparently.

Screen Shot 2017 05 12 at 5.38.50 PM

On his daily style choices: “When I go out, I love these Alexander Wang trousers. I dress them up or wear them with an oversized Rick Owens tee with a really relaxed fit. Owen’s style and aesthetic are amazing. He kind of coasts in his own little lane. And he really does cool furniture, too. As for these red Givenchy shoes — everyone has to have a few statement pieces, right?”

On his shop in Mona Vale: “The Northern Beaches are something of an Australian surfing mecca. The calibre of surfers and shapers to have come out of here is amazing, so it’s fitting that this area is at the heart of so much surf innovation. For me, it’s important to have a retail environment that lives up to our boards because, as an industry, the focus has never really been on this part of the experience. We have in-store VR (virtual reality) that takes customers inside our manufacturing line, so anybody can sit down and learn about how their board is made. Biggie, my rescue husky/American staff pup with anxiety issues, is often a fixture here too.”

Read the entire feature here.

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