Steds’ boat party!
Luke Stedman throws boat party (kinda) to celebrate his new label… Luke Stedman has a new label – a lil something called Insted We Smile. Wary of launching a tired or cliched campaign, Steds ventured out to a tanker that’d run-aground in Indo – something he spotted from a ferry on the way back from a snatch-and-grab […]
Luke Stedman throws boat party (kinda) to celebrate his new label…
Luke Stedman has a new label – a lil something called Insted We Smile. Wary of launching a tired or cliched campaign, Steds ventured out to a tanker that’d run-aground in Indo – something he spotted from a ferry on the way back from a snatch-and-grab mission with photog pal John Respondek – and, armed with huge, Balinese-made logo, hung the thing from the tanker and went to work on the small right in front of it. Amazing what y’can do with a little determination and the help of three Balinese men. And don’t worry, the irony of hanging an image of an anchor from a tanker that’d run-aground wasn’t lost on Steds – in fact, it added to the radness of the set-up.
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