Steds’ boat party!
Luke Stedman throws boat party (kinda) to celebrate his new label… Luke Stedman has a new label – a lil something called Insted We Smile. Wary of launching a tired or cliched campaign, Steds ventured out to a tanker that’d run-aground in Indo – something he spotted from a ferry on the way back from a snatch-and-grab […]
Luke Stedman throws boat party (kinda) to celebrate his new label…
Luke Stedman has a new label – a lil something called Insted We Smile. Wary of launching a tired or cliched campaign, Steds ventured out to a tanker that’d run-aground in Indo – something he spotted from a ferry on the way back from a snatch-and-grab mission with photog pal John Respondek – and, armed with huge, Balinese-made logo, hung the thing from the tanker and went to work on the small right in front of it. Amazing what y’can do with a little determination and the help of three Balinese men. And don’t worry, the irony of hanging an image of an anchor from a tanker that’d run-aground wasn’t lost on Steds – in fact, it added to the radness of the set-up.
Inside The Alternative Surfboard Marketing Machine
Two of the biz's best — Matt Parker and Blake Peters — spill many beans.
The Tragic Parallels Between The Murder Of Ricardo Dos Santos & 8x World Jiu Jitsu Champion Leandro Lo
Two Brazilian sporting icons killed brazenly by off-duty police officers.
The Pick-Up, Vans US Open: In The Belly Of The Beast
Finger flips, shaping with Zion Wright, slurpees, Hawaiian takeovers, and the king of Surfline rewinds.
Albee Layer Discusses His Not-So-Budding Acting Career And The Upcoming Film “Sweet Adventure”
"Matt and Nora were tripping a little harder than I was just because they weren't…
How A Former CT Surfer Gets “Absolute Beginners” Barreled In A Matter Of Months
Luke Stedman elaborates on his Blackball surf programs.
Sweeter Than Stolen Honey
A versatile Haydenshapes x Dylan Graves HP (and soft board) tested in weird waves.
15-Year-Old Ladybird Erin Brooks Makes Final In All-Men’s Tuberiding Event
And Clay Marzo takes the dub.
Are We Looking At Reef Sculpting The Wrong Way?
The pros, cons, possibilities, and mechanisms of changing reefs to suit our surfing desires.
The Gudang Trio Discusses Brotherhood And How To Make It To The Mountain Top Together
Positive sibling vibrations we should all aspire to.
Everyone’s Local Zone Has A Mythical Wave
Kai Lenny, Imaikalani DeVault, Eli Hanneman and friends get to surf theirs.
The Pick-Up, Vans US Open: Harry Bryant Vs. The Wedge
A lot of swell, stolen identities, surf masochists, mutilated noses, The Wedge, skull-crushing pylons, and…
First Look: The 2022 Electric Acid Surfboards
Did our questionable EAST gamble pay off for Mick Fanning's Maldivian quiver ?
How Boardshorts Work
They are your one chance to look cool while actually surfing. Don’t blow it.
A Surf/Snow/Music Fez In The Heart Of Melbourne
URBNSURF is throwing an action-sports/live music DOOF this month and Stab Premium members are getting…
Peace, Love, And Mung Beans: 7 Things I Learned From Mick Fanning
Ranging from surf travel hacks to philosophy to jingle lyrics.