Laura Enever Visits Meryem El Gardoum In The Land Of Right Points
“Know the Feeling” shows Morocco from the female POV.
Video is the modern medium for self-expression, market appeal, and of course brand promotion.
We see it every day in the surfing world, with new vlogs popping up all over the space and brands competing to create the most impactful cinematic campaigns.
But with everybody digging for the same carrot, onlookers are bound to get some dirt flung in their eyes. In other words, many of the videos we encounter – be they crudely compiled by an individual or meticulously produced by a larger company – reek of disingenuous messaging or the loathsome appearance of trying too hard.
So, it’s with one hand over our heart that we say: Billabong’s new web series, “Know the Feeling”, as hosted Laura Enever, is both an enjoyable and meaningful cinematic adventure. We’ve only seen the first episode (on Morrocco, above) thus far, but with how masterfully it was shot and directed we’d expect nothing less from all future eps.
In this episode, Laura visits Moroccan surfing champion, Meryem El Gardoun.
“For a girl that first stood up on a borrowed bodyboard ten years ago, Meryem El Gardoum has progressed quickly, to say the least,” Billabong casually puts it. “Currently Morocco’s four-time female surfing champion, Meryem lives, breathes, and sleeps surf. At only 21, Meryem is fearless, and insanely talented, charging double and triple overhead Anchor Point near her home village of Tamraght in Southern Morocco. On our visit, she led us down the dusty roads along the Atlantic, welcoming us into her beautiful world, nestled between cactus and stone. Meryem comes from a traditional Muslin family, where pursuing professional surfing isn’t entirely common, but that doesn’t mean it is out of the question. Her family and friends have always supported her, and cruising around Taghazout with Meryem, it’s clear that she’s part of a lively, loving community of multi-talented surfer, skater, and artist friends.”
Hit play below.
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