New Hurley-Family Brand Uncovers Emerging Talent With Pinpoint Accuracy

IPD is a modern Southern California surf brand with historic roots*. Kai Paula is an emerging Hawaiian talent with a corrosive frontside carve. Now, through the power of contractual bindings, they work together toward a shared goal: pleasing consumers with quality surf products and content.

Their first joint effort is the video you see above, which also serves as Kai’s introduction to the broader surfing public. Ranging from Maui to Mexico, Kai’s powerful surfing on a longer craft hearkens back to a bygone era, when surfboard volume didn’t exist and boardies hung below the knee.

Kai’s main sponsor IPD was clever to pick up an underground talent before his inevitable ascent. And Kai was clever to partner with a brand whose founders (Bob Hurley and a group of close friends and family) have a history of wild commercial success. Let’s watch them grow together.

Watch the full clip here.

*IPD was founded by Bob Hurley and a group of close friends and family.