New Hurley-Family Brand Uncovers Emerging Talent With Pinpoint Accuracy
Kai Paula x IPD is a well-formed combo.
IPD is a modern Southern California surf brand with historic roots*. Kai Paula is an emerging Hawaiian talent with a corrosive frontside carve. Now, through the power of contractual bindings, they work together toward a shared goal: pleasing consumers with quality surf products and content.
Their first joint effort is the video you see above, which also serves as Kai’s introduction to the broader surfing public. Ranging from Maui to Mexico, Kai’s powerful surfing on a longer craft hearkens back to a bygone era, when surfboard volume didn’t exist and boardies hung below the knee.
Kai’s main sponsor IPD was clever to pick up an underground talent before his inevitable ascent. And Kai was clever to partner with a brand whose founders (Bob Hurley and a group of close friends and family) have a history of wild commercial success. Let’s watch them grow together.
Watch the full clip here.
*IPD was founded by Bob Hurley and a group of close friends and family.
How A Former CT Surfer Gets “Absolute Beginners” Barreled In A Matter Of Months
Luke Stedman elaborates on his Blackball surf programs.
Sweeter Than Stolen Honey
A versatile Haydenshapes x Dylan Graves HP (and soft board) tested in weird waves.
15-Year-Old Ladybird Erin Brooks Makes Final In All-Men’s Tuberiding Event
And Clay Marzo takes the dub.
Are We Looking At Reef Sculpting The Wrong Way?
The pros, cons, possibilities, and mechanisms of changing reefs to suit our surfing desires.
The Gudang Trio Discusses Brotherhood And How To Make It To The Mountain Top Together
Positive sibling vibrations we should all aspire to.
Everyone’s Local Zone Has A Mythical Wave
Kai Lenny, Imaikalani DeVault, Eli Hanneman and friends get to surf theirs.
The Pick-Up, Vans US Open: Harry Bryant Vs. The Wedge
First Look: The 2022 Electric Acid Surfboards
Did our questionable EAST gamble pay off for Mick Fanning's Maldivian quiver ?
How Boardshorts Work
They are your one chance to look cool while actually surfing. Don’t blow it.
A Surf/Snow/Music Fez In The Heart Of Melbourne
Peace, Love, And Mung Beans: 7 Things I Learned From Mick Fanning
Ranging from surf travel hacks to philosophy to jingle lyrics.
The Three Million Dollar Chinese Storm
500 board orders, coaching armies, and trips around the world — here's how China’s Olympic…
The Pick-Up, Vans US Open: Does The Huntington Hop Actually Work?
Ed Templeton explains Huntington Beach, the ugliest maneuver in surfing returns, a horde of strange…
Watch: Laurie Towner Spent 8 Months On The Road In Australia
Guess how many waves he found.