Stab Magazine | What's on the Agenda?
227 Views

What’s on the Agenda?

All photos by Matt Smith | Words by Morgan Williamson  Summertime, and Agenda was busy. The trade show kicked off at The Long Beach Convention Center bright and early. Every company beneath the blistering sun premiered their new summer line. Brands, buyers, retailers and industry personalities alike shuffled in, eager to snag a glimpse of the new digs. […]

news // Mar 8, 2016
Words by stab
Reading Time: 2 minutes

All photos by Matt Smith | Words by Morgan Williamson 

Summertime, and Agenda was busy. The trade show kicked off at The Long Beach Convention Center bright and early. Every company beneath the blistering sun premiered their new summer line. Brands, buyers, retailers and industry personalities alike shuffled in, eager to snag a glimpse of the new digs. Beers and cocktails were flowing, food trucks riddled the courtyard outside, while beautiful girls strutted around modeling for the brands, or not. The CT guys were vacant, for obvious reasons. But the usual suspects were out and about. Brad Gerlach kept it breezy at the Banks booth. Reef McIntosh kicked it at Quik. Which these days, is all about the endeavour to ‘Stay High’ –  it was plastered all over the booth providing a delightful change to their typical motif. GoPro got the crowd chanting… uh… ‘GoPro!’ Chant for a camera, get a T-shirt: be a hero.

Socks are so 2015… Stance had one of the biggest booths in an area heavy with foot traffic. They debuted their underwear line, which is comfortably fitting. And, were easily one of the most popping attractions. Richer Poorer, another sock co. amongst many, were also buzzing. DaKine continues to branch outside of their surf accessory gig, and into the Albee Layer-endorsed boardshort line. The frothers over at Catch Surf had their newest foamies and street gear, steering slightly (not much) away from pattern overload. And, into suitable clothes outside of the party scene, more subtle. The Mad Hueys stormed in. In the only fashion they’re capable of, slamming shoeys and pouring beer at their booth. Reminding everyone to ‘stay over it’. Volcom’s got some fresh new ideas, and their trunks are looking killer. They’re taking on a ‘Welcome to Water’ campaign, connecting people together by the means of that necessary H2O. O’Neill’s going green, making their tees with recycled materials from the ocean. Hopping on board to that sustainability gig, which is something we can stand behind. And, Luke Egan’s Depactus had their booth showing face, presenting an aura of exclusivity. Which, actually, was a common thread amongst the surf industry this year.

The surf side was all business. It was in the air, money moved, deals done. On the skate side of the table different hors d’oeuvres were served. Torey Pudwill was kicking it with the kids. Chad Muska was being Chad Muska. Vans split the mold, sitting between surf, skate and street and denying anyone without an appointment entrance. We got in, and were asked to keep the cap on our lens, real hush-hush. Here’s a hint to their new line: It’s similar to their old line. Sage Erickson’s Style cover ensured that the latest Stab print issue was nowhere to be found by noon. Which was no problem, since Penthouse dropped off a stack and upped the naughty to eleven.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

How Much Would You Pay For A Session Like This?

A cost-per-vision breakdown of Kian Martin and Tai Buddha's latest strike mission.

Oct 2, 2022

Ongoing Dialogue: Jack Freestone And Album’s Matt Parker On How They Get Sparks To Fly

"Nowadays, a standard thruster feels pretty alt to me." -Jack

Oct 2, 2022

Davo’s Death Strikes At Surfing’s Core

The underground icon battled demons til the end. His untimely demise is yet another cautionary…

Oct 1, 2022

Macaroni in the Pot

Jaleesa Vincent and 200 Lefts in the Mentawais

Oct 1, 2022

Introducing A Brand New Travel Series (With A Familiar Name)

Watch the first New York episode of Stab & Red Bull's No Contest Off Tour.

Sep 30, 2022

Leandro Dora: Pro Surfer, Businessman, Punk Rock Festival Organizer, Spiritual Mentor, And World Title Winning Surf Coach 

Meet one of the most beloved and effective individuals in the athlete's zone.

Sep 29, 2022

12:31

You’re Gonna Click On A New Oscar Langburne Video

Style that can't be denied.

Sep 29, 2022

Long Read: An Angel At My Table

From Stab Issue 15, October 2006: Chris Davidson has one more shot at the big…

Sep 28, 2022

5:07

Watch: Kalani David’s Last Dance

A final surf part from the Hawaiian surf/skate prodigy.

Sep 28, 2022

Taylor Steele Won’t Let Surf Filmmaking Die Without a Fight

Movies shown, filmmaking advice, punk rock at the 2022 Solento Surf Festival.

Sep 28, 2022

Wait, Are We Going To See Moana Jones In The Olympics At Teahupo’o?

Team USA (women) and Japan (men) should be able to choose anyone they want to…

Sep 27, 2022

Donald Brink and Matt Biolos Win Mick Fanning’s Electric Acid Surfboard Test

And we had a party in Oceanside to celebrate.

Sep 26, 2022

Kanoa Igarashi and Kirra Pinkerton Answer Call Of Duty, Win Medals Of Honor In 2022 ISA World Games

Teams Japan, USA, and France move into Victor’s Village.

Sep 26, 2022

The Best Euro Surf Trips That Mightn’t Be On Your Radar

Want to know which less-trodden nation offers the most potential?

Sep 26, 2022

Former CT Surfer Chris Davidson Passes Away At Age 45

A radical life tragically ends outside a bar in New South Wales.

Sep 25, 2022

Where You Should Be In Europe Right Now

An overview of the region's greatest hits.

Sep 25, 2022

The Team Ukraine Interview

“There are mines near the shore, and already a lot of people have died…so it’s…

Sep 24, 2022

Mormaii Founder Raided By Brazilian Feds On Suspicion Of Plotting Against Democracy

Curiously, he's the second surf brand founder to become entangled in a political scandal of…

Sep 24, 2022
Advertisement