Watch: The WSL’s Electrifying(!) New Ad

High flying wizardry. 198 pounds of boom. Twenty-nine focused gritty hungry sharp warriors chasing you. This is not DMT. This is WSL. 

More specifically, this is the WSL’s advertisement for the upcoming Oi Rio Pro. Just when you thought that sharks and unauthorized baptisms at Salt Creek were dominating the news this week, the League stepped in and unleashed this upon us. Your move, Great Whites.  

I’m of two minds on this one. 

My first mind doesn’t, well, mind it. It’s not my flavour, nor is it even close, but I respect them for trying something a little (a lot) different. At least it breaks the event teaser formula of using a handful of average clips from the year prior cut to some song they licensed for free from somebody’s friend’s cousin’s shitty alt-rock band. 

Dion’s supporting IG text stated:
Is this really for real? What on earth is @wsl trying to turn surfing into? Who is approving this? 195 lbs of BOOM? WIZARDRY? WARRIORS? Have a look at the latest Instagram clip promoting the next Brazil event and tell me this shit isn’t getting out of hand.

All fair inquiries there, Dion, and I don’t think you’ll find a person to tell you this shit is not getting out of hand. Although I did go through the comments of the WSL’s Instagram post of this clip and found a man named Frosted Blake saying this was the best edit yet. 

So that’s where we’re at in 2017. The WSL is creating a product consumed and loved by people who surf religiously and marketing it to Frosted Blake. What a time to be alive!