Stab Magazine | The Billionaire Boys Club

The Billionaire Boys Club

Red Bull and GoPro’s recent pillow talk.

news // May 26, 2016
Words by stab
Reading Time: 2 minutes

Two billion dollar companies walk into bar, loosen up and get cozy beneath Chinese silk.

According to GoPro, “Red Bull and GoPro are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation. As part of the agreement, Red Bull will receive equity in GoPro and GoPro will become Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bull’s media productions and events.”

“This partnership is very strategic for GoPro,” said Nicholas Woodman, founder and GoPro CEO. “We share the same vision…to inspire the world to live a bigger life.”

Jamie O’Brien, Red Bull, GoPro, Chopes and a ball of flaming fury. If this doesn’t explain their newfound love affair, nothing will.

How strategic is it for competitive surfing? Hard to tell. While the Championship Tour has a number of surfer’s lined with Red Bull apparel, relationships between The WSL and Red Bull have been icy for some time. The origin: the World Surf League’s former Vice President of Sponsorship Integration, Liam Ferguson reportedly allowed a sizable deal with the folks who legally won’t “give you wings” to disappear in 2013. Between the two companies things went pear and Mr Ferguson was under new employment months later.

Since then, the Red Bull coverage of professional surfing and the World Championship Tour events has been, well, different. You haven’t viewed a singlet on any Red Bull surfing media output other than the Titans of Mavericks event, followed by that loathsome Fall Out Boy song… And the last time you saw an episode of 21 days was two January’s past.

Red Bull’s media coverage has always been spot on. They have the funds for big budgets, big ideas and entertainment follows.

An inside source in the WSL told me that Red Bull and WSL are talking at the moment, and the heat that Ferguson applied has lessened. It’s still not clear as to what level of heat is off though.

GoPro and WSL are bed fellows however and the way forward appears a little murky.

Essentially, Red Bull and GoPro are close, GoPro and WSL are close, Red Bull and WSL not so close. Maybe the Kelly Slater Wave Pool is the perfect arena for everyone to make friends… might as well hand the trophy to Filipe Toledo now.


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

What’s Happening To Orange County’s Sand, And Is It Worsening The Waves At Lowers?

Read this to upgrade your understanding of your local beach break and coastal environment.

Dec 5, 2022

Here Are The 15 People Who Qualified For The 2023 CT

After seven events and much groveling, 10 men and 5 women will officially be CT…

Dec 3, 2022

An Ode To Aussie Chick Pros From The Nineties 

A celebration of stoicism, resilience, grit, core lordship, and unconditional love.

Dec 3, 2022

Update: John John Flushes Everyone Down The Haleiwa Toilet Bowl

And the CT qualifications for 2023 are set.

Dec 3, 2022


Riaru Ito Is Cooler Than His Cucumber Garden

Meet our passion pick for the Vans Pipe Masters.

Dec 2, 2022

5 New Surfers Confirmed For The Vans Pipe Masters

Who's out, who's in?

Dec 2, 2022

Unlocked: Kael Walsh, Rolo Montes, And Al Cleland Jr In ‘Saturn’

Quik’s new 20-minute surf film is so good you’ll want to burn a DVD of…

Dec 2, 2022

How Surfers Get Paid, Episode 4

The energy drinks are here. They’ve got millions of dollars, and they want your head.

Dec 2, 2022

‘Saturn’ Orbits Into Southern California

Quiksilver's newest film made landfall in Encinitas, and we were there to document the occasion.

Dec 1, 2022

The Vans Triple Crown Of Surfing Returns In 2023

Can anyone beat John Florence and Carissa Moore in a three-week window?

Dec 1, 2022

What Will Airs Look Like In 10 Years?

The final installment of our editorial exploration into the nuances of airborne surfing.

Dec 1, 2022


Can A South African Cavern Queen With No Pipeline Experience Do Well At The Vans Pipe Masters?

Sophie Bell will have a steep learning curve in Hawaii.

Nov 30, 2022

After Years Of Tragic Shark Attacks, Surf Competition Returns To Reunion Island — And A CT Event Could Follow

"We compete at J-Bay and Margarets where there's the same problem." -Johanne Defay

Nov 30, 2022


Sharing Tubes And Hummus In The Middle East’s Surfing Jewel: Israel

No Contest does Tel Aviv!

Nov 29, 2022


Joao Chianca Wants A Pipeline Rematch With JJF

And ain't afraid to ride more foam to do it in the Vans Pipe Masters.

Nov 29, 2022

An Unorthodox Marriage Of Science And Surf

Cliff Kapono and The Mega Lab are changing stereotypes on all fronts.

Nov 28, 2022


Harry Bryant Dumps Crutches, Visualizes Pipeline Pits After Snapping Leg

“For once in my life, I’m taking something a bit more serious."

Nov 27, 2022

What If You Bought This Sumatran Surf Camp For $690k?

Making a blue print out of surfing's most recurring day dream.

Nov 27, 2022