Rumour confirmed: MillerCoors acquires St Archer Brewing Co.
Words by Morgan Williamson What do you do when the brewing co you started with your friends lifts off? You sell that shit to MillerCoors, continue to run your company and bask in the payout! Yesterday our boys over at St Archer got acquired by the same social lubricant tycoon that brings us Guinness, Dos Equis, […]
Words by Morgan Williamson
What do you do when the brewing co you started with your friends lifts off? You sell that shit to MillerCoors, continue to run your company and bask in the payout! Yesterday our boys over at St Archer got acquired by the same social lubricant tycoon that brings us Guinness, Dos Equis, Coors, Miller and more. Not a bad move on MillerCoors’ part, their current menu of mostly piss-water could use a craft beer in the mix. St Archer was founded in 2013 by Josh Landon who then partnered with Paul Rodriguez and Mikey Taylor. Through the production of quality product and great social media marketing their brewing company gained notoriety fast. Josh wouldn’t tell us what they were acquired for, but word through the wireless is upwards of $70 mill.
“We’re really excited about this,” Josh Landon told Stab. “We sold a majority stake in the business to Tenth and Blake (the craft and import division of MillerCoors). We’re going to be building our facilities and will continue to try and sell as much beer as we can here in California first. When the time’s right we’re going to start moving towards the rest of the country.”
Not much will change with the production of St. Archer, just additional funding. “What we are most excited about it is partnering with someone who has the extra keys to maximize our potential in California,” said Josh. “And has the right tools to take a brand nationally and do it the right way. They’re letting us do our thing. The beer’s not going to change. Our original staff is staying on board. All the boys I started the company with are too. We still do equity in the business, nothing really changes on that front. And our beer will continue to be brewed out of San Diego.”
“We always wanted to get great beer into more people’s hands,” Josh told us. St Archer racked up a couple gold medals back in 2014 at San Diego International Beer Festival and a gold at the 2014 Great American Beer Festival. Their combination of yeast, hops and barley’s been tasted, indulged and enjoyed. San Diego’s a hub for craft beer and St Archer’s gone beyond their original niche as the boardriders’ brew. “The vibe of the company’s never going to change,” Josh assured us. “Everybody from Mikey Taylor and Paul Rodriguez; who I started the company with to Taylor Knox, Jack Freestone and Eric Koston are still owning the brand. We’re presenting the brand the same way we always have, everyone’s as stoked today as they were when we first started.”
Here are some of the ladies and gents who’s bank accounts just got fluffier: Paul Rodriguez, Mikey Taylor, Josh Kerr, Taylor Knox, Dusty Payne, Eric Koston, Jack Freestone, Todd Richards, Laura Enever and Pat Moore.
Unlocked: ‘Toasted,’ By Caity Simmers
Your favorite surfer directs, edits, and stars in her first feature film.
More Dane Reynolds Than You Can Stomach In One Serving
Chapter 11 TV is everything surf media needs.
Kanoa Igarashi On Concussions, Goose Chases, Title Visions, The Three Types Of Surfers CT’ers Encounter In The Water, And More
A candid and wide-ranging conversation with 2022 World #5.
Can Small-Scale Investors Buy Into Wave Pools?
Say you got $10k and a dream — what can you do?
An Early Pipeline Exit For Stephanie Gilmore Amidst GenZ Glory
Day Two of the 2023 CT season was a clear notice that the kids are…
Hand-Shaping, Glassing, And Finishing ’70s-Inspired Displacement Hulls Will Not Make You Rich
Profile: Tristan Mausse of Fantastic Acid is in it for all the right reasons.
Hassling, Head-Dips, and Broken Apple Watches
The 2023 CT is underway. Here's what happened on Day One of the Billabong Pro…
Stephanie Gilmore And Filipe Toledo Are The 2022 Stab Surfers Of The Year
Caity and Hughie take Best Juniors, “NOZ VID” wins best film, and Ho and Pringle…
Red Bulls, Crypto Bears, Former’s Six-Figure Fish, Tyler’s Multi-Millions And More
A brief catalog of the latest surf industry news and whispers.
“Definitely The First Time I’ve Gone Surfing Via Plane”
Parker Coffin, Harrison Roach, and friends tear through NZ on Roark's most well-rounded surf trip…
Pipe Preview: This Year Feels Different
With John and Gabs healthy — and the arrival of the femme next-gen — here’s…
WSL Tells Competitors: ‘You Better Like Them Apples’
Will mandating competitors to wear Apple Watches make the 2023 tour more or less engaging?
Stab Surfer of the Year: John John Florence, Italo Ferreira, Balaram Stack, Rolo Montes, and Shaun Manners
Day 9: "You can't do better than his year last year." - John John Florence
Full Moon Surfs, Impassable Puddles, And A Few Nights Spent Sleeping In A WSL Commentary Booth
A reader-submitted collection of nonconformist surf stories.
Kael Walsh Now Owns A Bitcoin, And Watched One Crypto Video
He’s officially your Stab Edit Of The Year champion.
Carissa Moore And Finn McGill Are Your 2023 Vans Triple Crown Of Surfing Champions
They both pocket $50k and tickets to this year’s Vans Pipe Masters.