Stab Magazine | Pay to surf empty Lowers

Live Now — Episode 2 Of Surf100 Challenge Series Presented By Pacifico

110 Views

Pay to surf empty Lowers

Polarising and oddly-pivotal kickstarter of careers, the Hurley Pro, now offers a second unprecedented slice of awesome. We all scooped our jaws from our feet last month when relatively unknown surfer Cam Richards had Jamie Foxx and Jaden Smith (among many others) tweeting about their votes for him in the video trials. Cam also managed to do something no marketing manager has been able to do: Cause his opponent, Dane Reynolds, to fire up social media. Hurley are now offering five spots to the public, to join Rob Machado in a half-hour Expression Session. To get in, you gotta buy in. But before your face reddens with indignation, know this: The highest bidders, the five people who end up in the session, will be scooping all their cash not into Hurley’s pockets, but straight into the San Onofre Foundation, caretaker of the San Onofre/Trestles region. There’ll be an online bidding process, kinda like an eBay auction. “I’m honoured to be a part of this event and part of this historic expression session,” says Rob. “The San Onofre Foundation has been instrumental in keeping Trestles pristine, and I can’t wait to high-five my fellow expression session surfers and help preserve one of the best waves in the world.” Yeah, Rob. Nice. As of today, you, the people, can bounce over here, or text the word “Hurley” to 52182 and place bids. The auction shall end at midnight on September 5, and if you are one of the top five bidders, you shall receive a product we’ve all thought about at some time in our lives: firing Lowers, with only a fistful of people.

news // Mar 8, 2016
Words by Stab
Reading Time: < 1 minute

Polarising and oddly-pivotal kickstarter of careers, the Hurley Pro, now offers a second unprecedented slice of awesome. We all scooped our jaws from our feet last month when relatively unknown surfer Cam Richards had Jamie Foxx and Jaden Smith (among many others) tweeting about their votes for him in the video trials. Cam also managed to do something no marketing manager has been able to do: Cause his opponent, Dane Reynolds, to fire up social media.

Hurley are now offering five spots to the public, to join Rob Machado in a half-hour Expression Session. To get in, you gotta buy in.

But before your face reddens with indignation, know this: The highest bidders, the five people who end up in the session, will be scooping all their cash not into Hurley’s pockets, but straight into the San Onofre Foundation, caretaker of the San Onofre/Trestles region.

There’ll be an online bidding process, kinda like an eBay auction.

“I’m honoured to be a part of this event and part of this historic expression session,” says Rob. “The San Onofre Foundation has been instrumental in keeping Trestles pristine, and I can’t wait to high-five my fellow expression session surfers and help preserve one of the best waves in the world.”

Yeah, Rob. Nice. As of today, you, the people, can bounce over here, or text the word “Hurley” to 52182 and place bids. The auction shall end at midnight on September 5, and if you are one of the top five bidders, you shall receive a product we’ve all thought about at some time in our lives: firing Lowers, with only a fistful of people.

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

When Surfer’s Eye Is Actually Cancer

Erin Campbell's brutal journey from surf camp dreams to chemo drops, cryotherapy, and surgical horror.

Jul 3, 2025

Surfing’s 2025 Q2 Report

An assessment of surfing's vital signs throughout the second quarter of 2025.

Jul 2, 2025

What Actually Happened to Occy’s Mad Max Plunger Pool In Yeppoon?

Surf Lakes’ brass talks: internet hecklers, the unplugging of the plunger, and the Tom Curren…

Jul 2, 2025

Poor Goofy Foots 

Data shows that the world is stacked against goofs — they even make 15% less money than…

Jul 1, 2025

Britain’s First Wavepool Has Closed — What Really Happened?

Bankruptcy, social media hackings, debts unpaid — and yet, reopening looms.

Jul 1, 2025

Watch: Was Matt Meola’s Air Actually Better Than Hughie’s?

Watch the full Swatch Nines highlight reel and decide.

Jun 30, 2025

Houshmand Bludgeons Field To Win Second CT — Molly Picklum Tastes Blood, Snatches World #1 In Brazil

You can't argue with big surfing — that's Saquarema wrapped.

Jun 29, 2025

37 Years Old And World #1 — What’s Changed For Jordy Smith?

On rediscovering decades old surfboard templates, having a personality on the CT, and why this…

Jun 27, 2025

Tom Lowe Stars in ‘Let Me Live’

The wild, improbable ascent of Britain’s best big-wave surfer.

Jun 27, 2025

Saq Wrap: Italo Celebrates Mid-Heat, Griff Drops A Freestyle, Jordy + Yago Continue BBQing 20-YOs

Top seeds sow ruin, Final 5 starts to crystallize.

Jun 27, 2025

Surf100 Challenge Series Presented By Pacifico: Episode 2

Our seven surviving surfers confront an oddly large California beach break.

Jun 26, 2025

SEOTY: The ‘Once-In-A-Decade’ Caribbean Swell That Kelly Slater Passed On

Michael Dunphy stars in Jimmicane's 'Blue Veil'

Jun 25, 2025

Who Owns Bingin? Legal Fight To Stop Demolition Begins

Eviction notices served for all businesses built on state land.

Jun 25, 2025

Tony Hawk Just Named Hughie Vaughan’s Internet-Breaking Air Because… No One Else Can

89% of our IG poll respondents claimed the 'stale fish flipper' was the best air…

Jun 25, 2025

German Surfers: AN INVESTIGATION

Truth is the light by which the world can see. 

Jun 24, 2025

“I Lost Everything I’ve Ever Owned, But This Board Came Back”

One month after the LA wildfires, a surfboard washed ashore.

Jun 24, 2025

Shock Therapy: World 1 & 2 Eliminated Early In Saquarema

Gabriela Bryan and Caity Simmers fall victim on Day 1 of the Vivo Rio Pro.

Jun 22, 2025

German University Surf Contest Derails After Local Pushes Competitor Off Wave

The story behind the shove, and why wave-rental politics turned physical in Seignosse.

Jun 22, 2025
Advertisement