OnlyFans Bans Explicit Content, Coffey Sisters Laugh From Private XXX Platform

Followers of the Coffey sisters may have felt under stimulated in the past several weeks. The removal of Ellie-Jean (1.2M) and Holly-Daze Coffey (1.1M) was presumably the result of violating Instagram guidelines around sexually explicit content (essentially porn with emojis blocking the naughty bits). Their IG ban coincided with a shock announcement that OnlyFans, the digital platform used mostly for trading pornographic content, was banning all sexually explicit content from its platform as of October. 

While the IG violation was undeniably negative for the Coffey’s top-of-the-funnel marketing strategy, the OnlyFans policy change may see the Coffey sisters tried-and-tested XXX model become the platform of choice for OF refugees wanting to continue selling explicit content. 

OnlyFans’ model allowed creators to monetise exclusive content directly to ‘fans’ on a monthly subscription basis, through one-time tips or via their pay-per-view feature. OnlyFans takes a 20% commission fee of all transactions run through their platform and has an estimated valuation of more than $US1 billion ($1.4 billion). 

While OF serves a variety of markets (including Nate Florence’s how-to-duckdive tutorials), the overwhelming majority of its 130 million users engage with the platform to access sexually explicit content. The new policy changes will force many of these creators off the platform if they wish to continue along their current path. 

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The losers of this policy change have a little over a month to find ways of transitioning their audience onto new platforms, where they can continue their explicit informational exchange. Otherwise, they’ll be faced with getting “normal” jobs (which might be difficult now that they have an XXX digital footprint) or returning to previous, riskier occupations. 

Unexpected winners of this policy change have been the Coffey sisters: Ellie-Jean, Holly-Daze, Ruby-Lee and Bonnie-Lou, who leveraged large social media followings to lure eyeballs to their private websites, which are unaffected by OnlyFans latest policy change. Running their own websites has also allowed them to forfeit the 20% commission fee, netting 100% of returns. 

Last October when EJC launched her private XXX website, ellieunlocked.com, she reportedly fetched over $1.5M in its first month. And it wasn’t just a spike — our sources revealed the following months netted returns of around 70% of the first month. That means Ellie netted over $3m in the first three months of her new endeavour.  

In hindsight, EJC’s move is super genius. Having her own platform means compliance with financial service regulations is far more achievable. It also frees her from the whim of platform policy changes and means she does not have to deal with the cumbersome problem of transferring her audience to a new social platform. Her model has also proven to be incredibly lucrative, safe and stable, which during the OnlyFans exodus, could allow her to sell her platform model to those wishing to continue explicit content creation. 

Forget multi-millionaire, if the Coffeys can find a way to sell their platform models to the OF spillover, that would put them in the ballpark of billionaires. With four of the Coffey sisters now in the XXX game, will we be seeing the ascendance of the Coffeys as one of surfing’s wealthiest families? 

Watch out Zuck, the Coffeys are coming.