Stab Magazine | Joel Tudor Condemns WSL Over Impure Sponsor

Joel Tudor Condemns WSL Over Impure Sponsor

What “pure garbage, scum of the earth” industry is he talking about?

news // Jul 27, 2017
Words by Interview
Reading Time: 3 minutes

The Corona J-Bay Open was the worst-ever professional surf comp, morality-wise. 

That is since the Smirnoff Pro-Am. Or the Bud Surf Tour. Or the Foster’s ASP Tour. 

All of this according to Joel Tudor, who condemns the surf industry’s history of partnering with a “pure garbage, scum of the earth” alcohol industry. One that kills thousands of people per year, and often markets directly to kids. 

The other day Joel shared his thoughts on Instagram. We found them too interesting to ignore.

Screen Shot 2017 07 25 at 9.53.36 AM
“In honor of the alcohol backed j-bay open @wsl & @corona – a partnership catered to the youthful demographic of 14-25 ….huge providers of trash …zero health benefits and probably the biggest gateway drug on earth BOOZE!! Yet y’all refuse to support the weed industry…a industry that benefits the earth …can remove us from fossil fuels & plastic …deforestation….benefits health ….also replenishes ruined top soil from the toxins used by farming ….yet we are the bad guys 🙂 be aware of the Crazy hypocrisy that surrounds us & industry- GO GREEN 2017!!! ….ps …you can also make surfboards from hemp based materials!”

Some bold claims, but he’s probably not wrong. We hit up Joel to hear more about surfing’s apparent conflict of interest.

Stab: Hey Joel, we saw your post the other day and were hoping we could pick your brain about the Corona J-Bay Open.
Joel Tudor: You mean the event right on the heels of the Drug Aware Pro? [laughs] I love the hypocrisy dude, it fucking blows my mind.

What’s your beef with alcohol exactly?
I started doing the ASP at 15, and I watched all the bad stuff unfolding right in front of me. I saw the negative effects of alcohol and hard drugs and partying from such an early age, that I was able to deter myself from that stuff and choose my own course. Yeah, I smoke pot — big deal. Now I’m out eating ice cream while my friends are snorting cocaine and beating people up. And the gateway to that was alcohol.

So you’ve found pot to be a more sustainable course of… inebriation.
Man, it’s not even about getting high. That’s only one part of it. Marijuana has clinically proven health benefits. It has the craziest environmental properties – it can clean up everything, it can stop deforestation, you can make gas from it, surfboards even.  I learned early on, which substances keep you out of the water and which ones don’t.

Like alcohol…
Yup. The devil’s poison. Biggest gateway drug on the planet. Kills tons of people every year. This is what the WSL, and the surfing industry as a whole, have been promoting since forever. Every clip you watch on Stab or Surfer is brought to you by Corona AU. Every surf trip on a boat, guys are chugging beers, you know what I mean? And who do you think they’re marketing to? Kids! Are you fucking kidding me? You’re handing it to them! It’s about time that bullshit switches, and I’m glad I’m the one to say it.

Do you ever drink?
I’ll have a Margarita at a Mexican restaurant, or I’ll have a couple whiskeys on my birthday, but I’ve never been a beer drinker, ever. Never ever ever. I mean, like any kid I’ve gotten super drunk and passed out, but that’s all part of life. But by mainly avoiding alcohol, I still have the same waist size as in high school. My health is fucking good. I see a lot of people my age that are NOT in the same boat, and the common denominator is booze.

So essentially you want the surfing industry, and the WSL in particular, to support weed in lieu of alcohol?
In the next ten years in the U.S. all marijuana is gonna be decriminalized or legal. Anybody who doesn’t see that is out of their mind. As surfers, we should be the first ones — considering the amount of influence we have, how everyone want to be like us — to embrace it. Being involved with Weedmaps, and seeing people in the industry just shut their doors on us – it’s hilarious. I step back and I’m like… are you serious? What are you guys not getting?

Breaking social stigmas is no easy task.
Yeah, it’s like we’re still living in the ‘50s mentality of reefer madness, where our parents think we’re doing heroin, and that’s not the case. The way I see it, getting high isn’t anything compared to getting drunk. What’s the lesser of two evils? Which one is better for our planet, which one is a better look for us as surfers? Kind of a no-branier, know what I mean? And as far as surfers, the WSL, or anyone else in the surf industry taking alcohol money — it’s fucking gross. 

When questioned on the topic, the WSL refused to comment. 


Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up


Most Recent

These Are Your Favorite (Male) Surfers

Insights from the 2022 Stab Reader survey.

Aug 13, 2022


Fear And Loathing in Mainland Mex

Parker Coffin, Harry Roach, and the Roark crew embark on an authentic Oaxacan (surf) trip.

Aug 13, 2022

Tahiti Preview: The End Of The Road For 72% Of The CT

And hello there, blob of swell.

Aug 12, 2022


While Everyone Flocked To Tahiti, Kelly Stayed in Jbay

...And proceeded to rip the hell out of it on a "borrowed" 5-finned Tomo.

Aug 11, 2022


Can A GQ Cover Boy Take Out Teahupo’o?

Kauli Vaast is your incredibly handsome Tahiti trials winner.

Aug 11, 2022

Watch: Ramble On With Caity Simmers 

An action-rich tour behind the scenes of her triumphant first voyage to Oz.

Aug 11, 2022

PSA: Surf Filmers Not Welcome In Nicaragua

Cameras and drones are being seized on arrival, Stab spoke with two recent visitors.

Aug 11, 2022

Inside The Alternative Surfboard Marketing Machine 

Two of the biz's best — Matt Parker and Blake Peters — spill many beans.

Aug 10, 2022

The Tragic Parallels Between The Murder Of Ricardo Dos Santos & 8x World Jiu Jitsu Champion Leandro Lo

Two Brazilian sporting icons killed brazenly by off-duty police officers.

Aug 9, 2022

The Pick-Up, Vans US Open: In The Belly Of The Beast

Finger flips, shaping with Zion Wright, slurpees, Hawaiian takeovers, and the king of Surfline rewinds.

Aug 8, 2022

Albee Layer Discusses His Not-So-Budding Acting Career And The Upcoming Film “Sweet Adventure”

"Matt and Nora were tripping a little harder than I was just because they weren't…

Aug 8, 2022

Zeke Lau & Bettylou Sakura Johnson Win The Vans US Open Of Surfing 

Hawaii dominates HB.

Aug 8, 2022

How A Former CT Surfer Gets “Absolute Beginners” Barreled In A Matter Of Months

Luke Stedman elaborates on his Blackball surf programs.

Aug 7, 2022


Sweeter Than Stolen Honey 

A versatile Haydenshapes x Dylan Graves HP (and soft board) tested in weird waves.

Aug 7, 2022

15-Year-Old Ladybird Erin Brooks Makes Final In All-Men’s Tuberiding Event

And Clay Marzo takes the dub.

Aug 6, 2022

Are We Looking At Reef Sculpting The Wrong Way? 

The pros, cons, possibilities, and mechanisms of changing reefs to suit our surfing desires.

Aug 6, 2022

The Gudang Trio Discusses Brotherhood And How To Make It To The Mountain Top Together  

Positive sibling vibrations we should all aspire to.

Aug 6, 2022


Everyone’s Local Zone Has A Mythical Wave

Kai Lenny, Imaikalani DeVault, Eli Hanneman and friends get to surf theirs.

Aug 5, 2022