Gabriel Medina’s Got A New Beer Sponsor
The now 2x World Champ pens a deal with kkkkk–Corona one day after winning Pipe.
Amongst the post-tour chaos this sponsorship deal briefly slipped under our radar. The 2x World Champion and now Pipe Master has just signed a two-year contract as an ambassador for Corona. Fortunately he won’t be required to slap a sticker on his board – there ain’t much room left.
“Corona is a global brand that is a part of the surf universe and lifestyle and that is why Gabriel is really happy to be the beer’s new global ambassador,” said Felipe Stanford, the man who handles Medina’s biz outings.
The reason why Medina hadn’t been a public fan of the beers before was due to his young age – beer companies require you to be older than 25 for advertising. But with his 25th b’day a week around the bend, the Brazilian champ will soon be able to endorse and lap up stubbies whenever he feels free.
Fortunately for Medina, his new deal with Corona won’t conflict with his pre-established Guarana soft drink sponsorship. Anheuser-Busch InBev, the parent company of Corona, also owns Guarana, therefore allowing Brazil’s best surfer to spread his endorsement far and wide throughout the beverage market.
With our Stab Rich List just around the corner, we’ll be crunching numbers to see whether this deal is enough to edge Gabs past his competitive and fiscal rival, John John Florence.
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