Stab Magazine | This Five Year-Old Surfer Has A Sponsor

Stab High Japan Presented By Monster Energy Will Be Broadcast Live On June 21st and June 22nd from 5 PM - 10 PM PDT

26 Views

This Five Year-Old Surfer Has A Sponsor

Youngest professional?

news // Aug 22, 2017
Words by stab
Reading Time: 2 minutes

Tyler Purcell, age five, sponsored. Not by a brand of significance, but sponsored nonetheless. Five years old. Remember when you were five? School was a new thing. Cartoons were the highlight of your day. Tyler, well he’s in the water, sticker plastered, working. 

Ok, it isn’t quite the same. It’s just a surf shop in Waikiki, supporting a hopeful grom (and his family) with contest fees, surfboards and apparel. Regardless, he’s an infant professional surfer.

Does society have a fascination with talented youngsters? Certainly. And there’s money in marketing them. That’s where parents and managers come in.

Remember the viral flying squirrel, Quincy Symonds? She started at four years of age and was all over mainstream media at six. Now she has a website and a management team behind her. Or young Sabre Norris, who invaded our feeds by calling our her father’s weakness for ice cream live on Australian national television. She’s doing just fine, with a cool 113k on on the gram.

Do it yourself marketing via social media is a prerequisite for modern ‘success’. Does setting them up early help? When is too young? The lines are definitely blurring. 

We are in the midst of a Supergrom arms race. Is it getting a little much? Depends. Mostly on the parent’s attitude, their intentions.

“Some people want to live their dreams through their kids – I feel sorry for them,” Rizal Tanjung, father of young talent, Varun and caretaker of superstar, Bronson Meidy, once told me. “The most important thing is to have fun, not become a soccer dad or mum. They’re still young, don’t push too hard, you don’t want them to burn out too early.”

“Brian and the Moku shop have been instrumental in Tyler’s surfing,” says Tyler’s father of the deal with Moku Surf Shop. “They’re providing an environment to learn and gain support from other kids. It’s also allowed me to teach him a lot of life lessons, that might not have been as accessible in other areas of life.”

Debate aside, young Tyler is happy to be getting slung into burgers at Hawaii’s iconic tourist surf locale (and the aloha spirit also appears strong in this one!). If the relationship is improving his quality of life, and selling more hire boards in the process, then here’s to a long and prosperous partnership.

We’ll leave you Filipe Toledo and his little one – not yet one, Mahina (who just so happens to have her own Instagram). 

Comments

Comments are a Stab Premium feature. Gotta join to talk shop.

Already a member? Sign In

Want to join? Sign Up

Advertisement

Most Recent

Allow Us To Introduce The YETI Ladybirds And Bottle Rockets Of Stab High Japan Presented By Monster Energy

Here's our schoolyard pick for teams; who will win the most cred at the lunch…

Jun 17, 2024

Prediction: Moving The WSL Finals To Fiji Will Kill Off Two More Surfing Superstars

Is this JJF's time to collect his titles? We checked the stats.

Jun 17, 2024

Confirmed: Fiji To Host 2025 WSL Finals

Cloudbreak will remain on tour until 2026.

Jun 17, 2024

What’s The Secret To Powersurfing?

Taylor Knox, Kyuss King, and Jessi Miley-Dyer tackle a trio of questions in our third…

Jun 16, 2024

How To Win Stab High Japan, Presented By Monster Energy

A statistical analysis of the 493 airs attempted in previous chlorinated editions.

Jun 16, 2024

Watch: An Intimate Portrait Of The Wave, Village, And People At The End Of The Road

Oxbow’s ‘Children of Teahupo’o’ is playing exclusively on Stab Premium for the next two weeks. 

Jun 15, 2024

Fuck It, Run The Entire CT In Indo

A historic beginning to the Indonesian dry season.

Jun 14, 2024

Ferrari Boyz: Holly Wawn

"I've had 4, 5, maybe 6 cars... I'm a car dealer I reckon."

Jun 13, 2024

A Miscalculated Shallow Dive, Neck-First, Into The Waters Of Japanese Surfing

How is surfing different in the land of cherry blossoms?

Jun 13, 2024

How Has Ian Crane Made 4/5 Stab High Finals?

And who he's most afraid of competing against in Japan.

Jun 13, 2024

“I Haven’t Seen Anyone That Young And That Keen For Heavy Waves In A Decade” —Shane Dorian

Jacob Turner is 16 years old and trying to paddle tow sets at Teahupo'o...on his…

Jun 12, 2024

Long Read: 1,000 Ways To Die In Indonesia

18,000 islands of beautiful people, world-class waves, and danger around every corner.

Jun 11, 2024

Watch: Craig Anderson And Kaito Ohashi Find (Mostly) Empty Waves In Southeast Asia

Oh, and enter to win a grand worth of DB gear.

Jun 11, 2024

Brad Gerlach Rode A 600cc Motorbike Through Europe’s 1980’s Psychedelic Renaissance  

"Fuck London. Let’s just buy motorcycles tomorrow and drive to France, man."

Jun 11, 2024

Caroline Marks Goes Two-In-A-Row And John John Florence Wins First CT Event Since 2020 At The Surf City El Salvador Pro

Plus, we asked Chris Cote for a look into the commentary team's psyche and Griff…

Jun 9, 2024

Why Is Mavericks Core Getting Overrun By Yuppies?

And other questions from our audience — answered by Pete Mel, Mick Fanning, and Joel…

Jun 9, 2024

Everything Worth Remembering From 4 (Mostly) Forgettable Quarterfinals In El Salvador

Plus, what's the consensus on the Griff vs. João kerfluffle?

Jun 8, 2024

Wildcard Big-dogs Italo, Yago Pops The Cork, And Griffin Cops An Ambiguous Interference On Day 2 In El Salvador

"Honestly, that was a bad... uhh I mean, a tough call." - Strider

Jun 8, 2024
Advertisement