Bruce Irons Discusses The Rebirth Of DC’s Surf Team
Signs cheque, drinks nostalgic Kool Aid.
Reminisce on the late 90’s/early-naughties when DC’s surf team was a gritty blend of the Irons brothers, Shane Dorian, Dane Reynolds, team DC rings and puffy skate shoes… And when they laid the team on a guillotine and cue’d the executioner. “I never thought I’d be riding for DC again to tell you the truth,” Bruce Irons tells Stab. “I was hearing some rumours about them getting back into surf and didn’t really believe it. But a few months ago we had a meeting and they asked me to come back and ride for them. I’m stoked, I always liked putting that sticker on my board.”
“Back in the day when DC got into surf they sponsored me, my brother and Shane-O,” Bruce says reflecting on the days before Quik acquired the brand in the midst of the surf industry’s rapid decline during the mid-2000’s. It eventually led to the death of DC surf. “They brought Dane on a bit later,” continues Bruce. Granted, the team was a heavy hit of future influence — Mr Reynolds, Andy in his most dominant years, Doz and Bruce.. “People came in from outside the industry, took charge and started clipping programs,” says current team manager Nate Holly. “It’s been three years since we’ve had a surf team. Bringing back Bruce was a no brainer. He was one of DC’s first riders. He’s part of DC surf’s DNA and is a perfect ambassador for the team. We’re excited to have him join Zeke Lau, Kanao Igarashi and Leo Fioravanti. Everyone’s pretty stoked right now; surf needs to be here. It feels right.”
“DC’s into big ideas,” says Bruce. “I like that. They’re down to back anything that pops into our heads. I was hanging out with Robbie Maddison (DC’s motocross rider that gassed into a Chopes bomb on a modified motorcycle). We were talking about the motorbike at Teahupoo. I was telling him he should have pulled in,” he laughs. “Give me that thing, I’ll pull in off the west bowl. I wanna try that. Me and Danny Way have been thinking about some big ideas for surf but I’ll let you know what they are when they come about. I don’t want to give anything away.”
“The team’s sick,” continues Bruce. “It’s kind of funny being the old guy. Zeke fucking rips and is super cool. Kanao and Leo I don’t know as well but they’re both coming up and were destroying waves on the North Shore this year.”
DC remains beneath the Quik umbrella and their team’s three-quarters Quik… While their overarching brand’s taking a sensi approach geared towards elevation and as DC reinstates their surf team, we can’t help but feel nostalgic for the days of Dude Cruise. Doubtful we’ll see Dane come off Vans shoes, but that’d really turn into something wistful – and perhaps it’s time for the return of the puffy skate shoe.
What’s Happening To Orange County’s Sand, And Is It Worsening The Waves At Lowers?
Read this to upgrade your understanding of your local beach break and coastal environment.
Here Are The 15 People Who Qualified For The 2023 CT
After seven events and much groveling, 10 men and 5 women will officially be CT…
An Ode To Aussie Chick Pros From The Nineties
A celebration of stoicism, resilience, grit, core lordship, and unconditional love.
Update: John John Flushes Everyone Down The Haleiwa Toilet Bowl
And the CT qualifications for 2023 are set.
Riaru Ito Is Cooler Than His Cucumber Garden
Meet our passion pick for the Vans Pipe Masters.
Unlocked: Kael Walsh, Rolo Montes, And Al Cleland Jr In ‘Saturn’
Quik’s new 20-minute surf film is so good you’ll want to burn a DVD of…
How Surfers Get Paid, Episode 4
The energy drinks are here. They’ve got millions of dollars, and they want your head.
‘Saturn’ Orbits Into Southern California
Quiksilver's newest film made landfall in Encinitas, and we were there to document the occasion.
The Vans Triple Crown Of Surfing Returns In 2023
Can anyone beat John Florence and Carissa Moore in a three-week window?
What Will Airs Look Like In 10 Years?
The final installment of our editorial exploration into the nuances of airborne surfing.
Can A South African Cavern Queen With No Pipeline Experience Do Well At The Vans Pipe Masters?
Sophie Bell will have a steep learning curve in Hawaii.
After Years Of Tragic Shark Attacks, Surf Competition Returns To Reunion Island — And A CT Event Could Follow
"We compete at J-Bay and Margarets where there's the same problem." -Johanne Defay
Sharing Tubes And Hummus In The Middle East’s Surfing Jewel: Israel
No Contest does Tel Aviv!
Joao Chianca Wants A Pipeline Rematch With JJF
And ain't afraid to ride more foam to do it in the Vans Pipe Masters.
An Unorthodox Marriage Of Science And Surf
Cliff Kapono and The Mega Lab are changing stereotypes on all fronts.
Harry Bryant Dumps Crutches, Visualizes Pipeline Pits After Snapping Leg
“For once in my life, I’m taking something a bit more serious."